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Why the offline gambling industry is failing

Posted: Tue Jul 21, 2015 10:13 am
by thePOGG
A long time friend of mine has just had an article published on the failings of the offline gambling industry (specifically focused on the US market). It's well worth a read for anyone with an interest;

http://www.acq5.com/post/scientific-games-igt-mgm-and-caesars-too-big-to-change/

Fundamentally the criticism is that casinos are focusing far too much on taking players' money and not enough on providing the entertainment that players' look for.

I agree wholeheartedly with the points that are made and time and again you see the break away individual prove the right of this thinking when given enough leverage to do so (specifically I'm thinking of Bill Zender and Max Rubin here). Even online you're seeing the same successes/failures - Net Entertainment have become a dominant market force. Their games are low House Edge (comparatively) and they focus on giving the player something new and genuinely entertaining when it comes to game format. Other major providers don't put the same time into unique game development and set their average House Edge 1-2% higher than those of the Net Ent games. Just looking at our own stats, which software brand do you think correlates most closely with the casino brands that convert players well for us?

ThePOGG

Posted: Thu Jul 23, 2015 8:14 pm
by Adrian
NetEnt is converting the best, Endorphina not that good, unless I like their slots. But, are high variance slots. People usually do not like that.

Re: Why the offline gambling industry is failing

Posted: Thu Jul 14, 2016 3:59 pm
by timmy19733
In Holland there is a trend going where companies dare to "make the client king" (especially banks and insurance companies). I wonder what they were doing before! I guess it is the same with the casino's, both online and offline should focus on "experience" and customer service. That way clients keep coming back. For some reason that is really hard for many companies.

Re: Why the offline gambling industry is failing

Posted: Sat Oct 08, 2016 9:49 pm
by Adrian
Gambling halls are doing everything to keep their players playing. Free drinks, free food, entertainment, etc. The state casino is a bit different, as you have to pay like 3 € for your drink there.

I think clients have changed. It's not easy to get loyal clients. Some bigger brands, like Apple, have loyal buyers. A lot of product do not have them or just a small share of their buyers are people loyal to a brand.

Re: Why the offline gambling industry is failing

Posted: Mon Oct 24, 2016 5:27 pm
by Kurt Stain
I don't think that the offline gambling gonna be reduced or like that. A lot of new offline casinos are founded this year. Online gambling is more convinient for sure, but I think there are different feelings. As for me I'm glad to play for free on some bonuses, but the real life in offline for sure. If you have ever been to offline casinos, I'm sure, you can feel the difference.

Re: Why the offline gambling industry is failing

Posted: Sun Jan 22, 2017 10:23 am
by pinnit2016
I think offline casinos are reserved for those adhoc occasions - when you meet your friends, go on holiday...even talking to other people!

However, the online casinos are only going to increase - for example, the cash out feature on sports bets is a major selling point.

Offline will will go on but they will find their niche.