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Affiliate Program Value Report 2017-19

Posted by THEPOGG on Jan 06, 2020

This is the final article covering the figures from 2019 combining the stats for the last 3 years to provide a larger data set that will provide more reliable conclusions regarding which affiliate programs have been delivering the best value for us and where in the conversion chain operators could look to make improvements. Readers should be aware that while this larger data set does allow for greater confidence in the conclusions drawn, it is less likely to be effective at establishing patterns or changes in performance over shorter periods. For insight into the shorter term trends we would advise looking at the 2019 report.

The intention of this report is to provide affiliates with data that can be used to select partners that deliver the best possible value for the traffic that is sent to them. By giving a side by side comparison we should be able to provide insight into how the programs we work with perform in different areas of the conversion and retention journey.

We will also be including a new criteria this year: Click Value. This criteria is exactly what it sounds like – we assess the average value of a click based on all of the programs we worked with, then compare each program’s individual Click Value against the site wide average figure to establish how the specific program compares with the general performance of the site.

We are going to break our stats down into 5 reports allowing us to show a ratio for each program and an average value for the site overall, so that the ratio for each program can be compared to the site wide average. In each case we are also going to provide a reliability figure to give an idea of which programs results are based on the largest sample size of data. It should be noted that the reliability figure is a proportionate figure compared to the highest total figure for that stat for this report and is applicable only to the figures within this report. The reliability figures are not transferable or comparable across the various Value Reports.

Within the following tables there are multiple amalgamated rows for groups that run a significant number of different programs (mostly white label networks). We have done this as the properties run by these groups are very similar in design and product offered and this gives a more general figure for the performance of a platform as a whole. These amalgamated figures are not a good indicator or performance in terms of Average Player Value as individual deals or lack thereof are likely to have an impact on this figure, preventing the platform as a whole from competing at a level equivalent to individual programs with bespoke deals.

Average Player Value

Below you’ll find a table ordering our partners by the Average Player Value (APV) they have delivered this year, how far above or below our site wide average the program is as a percentage and a Reliability figure. The Reliability figure is based on the number of New Depositing Players (NDPs) sent over 2018 and is on a 20 point scale. So a program with a Reliability of 20 will have received approximately 20x more NDPs than a program with a Reliability of 1.

Affiliate Program% Away from AverageReliability
NoBonus Affiliates100%+1
Focal Click100%+1
Ellmount Affiliates100%+1
BitStarz100%+1
Sports Interaction Affiliates100%+1
WagerJoint100%+6
Cashmio Affiliates100%+1
VideoSlots61-70%3
Trada51-60%17
Affiliate Land41-50%2
Kindred31-40%3
Fruity Affiliates21-30%4
Lucky Jar21-30%1
GiG21-30%3
Thrills Affiliates1-10%2
L&L Europe1-10%20
Affmore-1-10%1
MT SecureTrade-1-10%5
AllBritish Affiliates-1-10%10
Fun Affiliates-1-10%1
Energy Partners-11-20%1
Everum Partners-11-20%2
Yeti Affiliates-11-20%5
White Hat Gaming-21-30%14
Yako Affiliates-21-30%2
Fantasino Affiliates-21-30%1
Casino Luck Affiliates-31-40%8
Twenty One Affiliates-31-40%1
Full Cream-41-50%4
SuperAffs-41-50%1
Betsson Affiliates-41-50%3
Dunder Affiliates-51-60%1
PlayGrand-51-60%2
Frank Affiliates-51-60%1
CasinoCasino Affiliates-61-70%3
Affilistars-61-70%1
Genesis Affiliates-61-70%9
Ivy Affiliates-71-80%4
TTR Partners-71-80%3
EveryMatric-71-80%3
Heroes Affiliates-71-80%1
Royal Affiliates-81-90%1
Boyle Affiliates-81-90%1
BigWin Affiliates-81-90%1
Shadow Affiliates-91-100%1
Calzone Affiliates-91-100%1
Grosvenor-91-100%1
Jetbull Affiliates-91-100%2
React Affiliates-91-100%1

It should be noted that of the four different stats, APV is the least informative as customised deals may have a significant impact on the results. Several of the programs rated highly DO offer us improved deals over their standard deals. A player value above the average could indicate a program making a good job of player retention, or it could simply indicate a program that offers us a better deal than the majority of their competitors.

Notable programs based on this data point are as follows:

  • L&L Europe – Highest Reliability score in this data set and a APV that is above average for the site.
  • WagerJoint – A high Reliability figure and a very high APV.
  • Trada Affiliates – An APV that is very high and one of the most reliable data points in this report.
  • Fruity Affiliates – Reasonable Reliability figure combined with an APV that’s high.
  • GiG Affiliates – Reliability is a little low, APV above average.
  • AllBritish Affiliates – A reasonable Reliability score and a APV that’s fractionally below site average.
  • MT SecureTrade – A reasonable Reliability score and a APV that’s fractionally below site average.
  • Yeti Affiliates – A slightly below average APV with a reasonable Reliability score.
  • White Hat Gaming (Overall) – A very high Reliability figure combined with an APV that’s below average.
  • Casino Luck Affiliates – A high reliability score with an APV that’s below average.
  • Genesis Affiliates – A high reliability score and an APV that’s way below average.

  • Ivy Affiliates – A reasonable Reliability figure with a APV significantly below site wide average.
  • Full Cream Affiliates – A reasonable Reliability figure with a APV significantly below site wide average.

Sign-Up Efficiency

For this section we will be ordering the various programs by the ratio of clicks/sign-ups. This gives a figure for how many clicks a program requires to gain a customer’s details.

This stat is likely to directly correlate to how user friendly an operator’s web design and registration process is, with lower figures meaning that players are more likely to sign-up after clicking through and higher figures suggesting players finding the site unappealing or sign-up process off-putting.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Sign-Up Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramClicks/Sign-UpsReliability
Trada8.100530973451310
BitStarz9.81034482758621
WagerJoint9.88878143133465
Affiliate Land10.442982456142
AllBritish Affiliates11.1161079313166
Fruity Affiliates11.2977099236644
Jetbull Affiliates11.6821705426361
Frank Affiliates12.6379310344831
Calzone Affiliates12.9915966386551
Yeti Affiliates13.3953823953824
Everum Partners13.5022026431722
EveryMatrix13.9043715846993
Yako Affiliates13.993589743592
L&L Europe14.12055455093420
Casino Luck Affiliates14.2769230769237
Kindred15.0436590436594
Betsson Affiliates15.0660194174764
Shadow Affiliates16.0483870967741
React Affiliates16.3376623376621
PlayGrand17.8448275862072
CasinoCasino Affiliates18.2631578947374
Twenty One Affiliates18.3521126760561
Fun Affiliates18.81
SuperAffs18.8181818181822
BigWin Affiliates19.1041666666672
White Hat Gaming19.7635467980318
Genesis Affiliates19.84622553588110
Cashmio Affiliates19.8490566037741
Heroes Affiliates19.9756097560981
GiG20.5809523809525
Fantasino Affiliates20.7424242424241
Ellmount Affiliates20.9692307692311
Ivy Affiliates21.35
Thrills Affiliates22.0809061488673
Full Cream22.7363636363646
NoBonus Affiliates23.8379888268162
Royal Affiliates24.5892857142861
MT SecureTrade25.5405710
Boyle Affiliates261
Energy Partners27.5555555555561
VideoSlots28.461309523815
Affmore30.7142857142861
Affilistars34.6944444444441
TTR Partners34.6976744186055
Dunder Affiliates36.5728155339812
Lucky Jar39.5925925925933
Grosvenor49.962
Focal Click52.1333333333331
Sports Interaction Affiliates69.0588235294121

Notable programs based on this data point are as follows:

  • Trada Affiliates – A high Reliability score combines with a conversion rate approximately twice as good as average.
  • WagerJoint – A reasonable Reliability score with a conversion rate that’s significantly better than site average.
  • Fruity Affiliates – A reasonable Reliability score with a conversion rate that’s significantly better than site average.
  • L&L Europe – A very high Reliability score combines with a conversion rate that’s above site average.
  • AllBritish Affiliates – A reasonable Reliability score with a conversion rate that’s significantly better than site average.
  • Yeti Affiliates – A reasonable Reliability score with above average click to sign-up conversion.
  • Casino Luck Affiliates – A high Reliability score with a conversion rate that’s slightly better than average.
  • MT SecureTrade – A high Reliability score combines with a conversion rate that’s significantly below site average.
  • White Hat Gaming – A high Reliability score combines with a conversion rate that’s short of site average.
  • Genesis Affiliates – A high Reliability score with a conversion rate that’s below average.
  • Ivy Affiliates – A reasonable Reliability score with a conversion rate that’s significantly short of average.
  • Full Cream Affiliates – A reasonable Reliability score with a conversion rate that’s significantly short of average.

Sign-up to NDP efficiency

For this section we will be ordering the various programs by the ratio of sign-ups/NDPs. This gives a figure for how many player registrations a program requires to obtain one depositing player.

This stat is likely to correlate strongly with how strong/effective the operator’s follow-up process after a player registers to encourage depositing is. These processes can range from nothing to onsite pop-up CTAs to Live Chat contacts or even email/sms/phone contacts from customer support reps. The more effective the strategies the operator puts in place to convert registrations into deposits the lower this figure should be.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on number of sign-ups a program has received. So a program with a Reliability figure of 20 has received approximately 20x more sign-ups than a program with a Reliability figure of 1.

Unlike APV, Sign-Up to NDP efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramSign-Ups/NDPsReliability
Fun Affiliates1.17021276595741
Twenty One Affiliates1.31481481481481
TTR Partners1.32017543859652
Energy Partners1.351
Ivy Affiliates1.41104294478533
VideoSlots1.41772151898733
Jetbull Affiliates1.46590909090911
Affiliate Land1.53020134228192
Boyle Affiliates1.55263157894741
Genesis Affiliates1.5641399416917
AllBritish Affiliates1.65493910690128
Ellmount Affiliates1.66666666666671
SuperAffs1.761
Casino Luck Affiliates1.77172061328797
Full Cream1.79153094462544
PlayGrand1.81252
Heroes Affiliates1.86363636363641
Affmore1.86666666666671
Royal Affiliates1.86666666666671
White Hat Gaming1.876155268022213
Sports Interaction Affiliates1.88888888888891
Grosvenor1.92307692307691
Everum Partners1.92372881355932
Yeti Affiliates1.9255
EveryMatrix1.97837837837843
Dunder Affiliates1.98076923076921
Frank Affiliates21
L&L Europe2.023170731707320
CasinoCasino Affiliates2.05670103092783
BigWin Affiliates2.05714285714291
Trada2.112939416604318
Fruity Affiliates2.11974110032365
Fantasino Affiliates2.12903225806451
GiG2.18754
Thrills Affiliates2.20714285714292
Yako Affiliates2.36363636363642
Shadow Affiliates2.38461538461541
WagerJoint2.43294117647067
MT SecureTrade2.443156
Betsson Affiliates2.52450980392164
Kindred2.61413043478263
BitStarz2.63636363636361
NoBonus Affiliates2.67164179104482
Affilistars2.76923076923081
Calzone Affiliates2.83333333333331
Cashmio Affiliates2.86486486486491
Focal Click31
Lucky Jar3.13953488372091
React Affiliates3.66666666666671

Notable programs based on this data point are as follows:

  • AllBritish Affiliates – High Reliability score with an above average sign-up to depositing player conversion.
  • Casino Luck Affilitates – High Reliability figure with a sign-up to depositing player ratio that is above average.
  • Genesis Affiliates – High Reliability figure with a sign-up to depositing player ratio that is above average.
  • Full Cream Affilitates – Reasonable Reliability figure with a sign-up to depositing player ratio that is above average.
  • Ivy Affiliates – Reliability score is slightly low, conversion rate is significantly above average.
  • Yeti Affiliates – Reasonable Reliability figure with a sign-up to depositing player ratio that is fractionally above average.
  • White Hat Gaming – High Reliability figure with and a sign-up to depositing player ratio that is fractionally above average.
  • L&L Europe – An extremely high Reliability for this data point and a conversion rate that’s fractionally below average for the site.
  • WagerJoint – A high Reliability score and a sign-up to depositing player conversion rate below site average.
  • Trada Affiliates – Extremely high Reliability figure with a sign-up to depositing player ratio that is slightly below average.
  • Fruity Affiliates – A reasonable Reliability score with a slightly below average sign-up to deposit conversion.
  • MT SecureTrade – A reasonable Reliability score and a below average conversion rate.

Overall Conversion Efficiency

For this section we will be ordering the various programs by the ratio of clicks/NDPs. This gives a figure for how many clicks a program requires to gain a NDP.

This stat combines both the previous stats giving an overview of how effectively the operator’s converting clicks to deposits. While the previous two stats are likely more valuable to affiliate programs to help them identify where improvements can be made, this stat is likely to be more useful for affiliates to identify which programs are most effectively using the traffic that has been sent.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Overall Conversion Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramClicks/NDPsReliability
Affiliate Land15.9798657718122
Trada17.1159311892310
Jetbull Affiliates17.1251
AllBritish Affiliates18.396481732076
Fun Affiliates221
Fruity Affiliates23.9482200647254
WagerJoint24.0588235294125
Twenty One Affiliates24.129629629631
Frank Affiliates25.2758620689661
Casino Luck Affiliates25.294718909717
Yeti Affiliates25.7861111111114
BitStarz25.8636363636361
Everum Partners25.9745762711862
EveryMatric27.5081081081083
L&L Europe28.56829268292720
Ivy Affiliates30.0552147239265
Genesis Affiliates31.04227405247810
PlayGrand32.343752
Yako Affiliates33.0757575757582
SuperAffs33.122
Ellmount Affiliates34.9487179487181
Calzone Affiliates36.8095238095241
White Hat Gaming37.07948243992614
Energy Partners37.21
Heroes Affiliates37.2272727272731
CasinoCasino Affiliates37.5618556701034
Betsson Affiliates38.034313725494
Shadow Affiliates38.2692307692311
BigWin Affiliates39.32
Kindred39.3260869565224
VideoSlots40.3502109704645
Boyle Affiliates40.3684210526321
Full Cream40.7328990228016
Fantasino Affiliates44.1612903225811
GiG45.0208333333335
TTR Partners45.807017543865
Royal Affiliates45.91
Thrills Affiliates48.7357142857143
Cashmio Affiliates56.8648648648651
Affmore57.3333333333331
React Affiliates59.9047619047621
MT SecureTrade62.399425
NoBonus Affiliates63.6865671641792
Dunder Affiliates72.4423076923082
Affilistars96.0769230769231
Grosvenor96.0769230769232
Lucky Jar124.30232558143
Sports Interaction Affiliates130.444444444441
Focal Click156.41

Notable programs based on this data point are as follows:

  • Trada Affiliates – A very high Reliability score combines with a conversion rate that is around half that of the site average (where smaller is better).
  • Wagerjoint – A reasonable Reliability score with a conversion rate that is way better than site average.
  • Fruity Affiliates – Reliability is reasonable and conversation is significantly above site average.
  • AllBritish Affiliates – A reasonable Reliability score with a conversion rate that is way above site average.
  • L&L Europe – The strongest Reliability score in this data set with a conversion rate that’s above site average.
  • Yeti Affiliates – Reasonable reliability score and a slightly below average click to NDP conversion rate.
  • White Hat Gaming – Very high Reliability score with a conversion rate that’s significantly below average.
  • Casino Luck Affiliates – A high Reliability score with a conversion rate that is below site average.
  • Genesis Affiliates – A high Reliability score with a conversion rate that is significantly below site average.
  • Ivy Affiliates – A reasonable Reliability score with a conversion rate that is way below site average.
  • Full Cream Affiliates – Reasonable Reliability score, way below average conversion.
  • MT SecureTrade – High Reliability score with a conversion rate way below average.

Click Value

For this section we will be ordering the various programs by the value they deliver per click received.

Click value is likely the most useful stat for affiliates looking to determine which programs are paying the most for your traffic as it takes into consideration both the value that is returned for each player alongside how many clicks it takes the program to convert a player. Readers should be aware that this figure is going to be subject bias via bespoke deals, but is more stable than APV due to clicks remaining constant regardless of the revenue deal on offer.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Aff Program% Away from AverageReliability
BitStarz100%+1
NoBonus Affiliates100%+2
Trada100%+10
Affiliate Land100%+2
WagerJoint100%+5
Ellmount Affiliates100%+1
Fruity Affiliates51-60%4
AllBritish Affiliates51-60%6
Fun Affiliates21-30%1
VideoSlots21-30%5
L&L Europe11-20%20
Cashmio Affiliates1-10%1
Everum Partners1-10%2
Kindred1-10%4
Focal Click-1-10%1
Yeti Affiliates-1-10%4
Casino Luck Affiliates-11-20%7
GiG-11-20%5
Energy Partners-21-30%1
Yako Affiliates-31-40%2
Thrills Affiliates-31-40%3
White Hat Gaming-31-40%18
Twenty One Affiliates-31-40%1
Sports Interaction Affiliates-41-50%1
Affmore-41-50%1
Fantasino Affiliates-41-50%1
Frank Affiliates-41-50%1
SuperAffs-51-60%2
MT SecureTrade-51-60%10
PlayGrand-51-60%2
Betsson Affiliates-51-60%4
Full Cream-61-70%6
Lucky Jar-61-70%3
Genesis Affiliates-71-80%10
Ivy Affiliates-71-80%5
EveryMatric-71-80%3
CasinoCasino Affiliates-71-80%4
Dunder Affiliates-71-80%2
Heroes Affiliates-81-90%1
TTR Partners-81-90%5
Boyle Affiliates-81-90%1
Royal Affiliates-81-90%1
Affilistars-91-100%1
BigWin Affiliates-91-100%2
Shadow Affiliates-91-100%1
Calzone Affiliates-91-100%1
Grosvenor-91-100%2
Jetbull Affiliates-91-100%1
React Affiliates-91-100%1

Notable programs based on this data point are as follows:

  • Trada Affiliates – A high Reliability score combines with a Click Value that is way better than site average.
  • WagerJoint – The Reliability score is reaonable and the Click Value is way above average.
  • L&L Europe – A very high Reliability score in this data set with a Click Value that’s above average.
  • AllBritish Affiliates – A reasonable Reliability score with a Click Value that is significantly above site average.
  • Fruity Affiliates – The Reliability score is reasonable a Click Value that’s significantly above average.
  • Yeti Affiliates – A reasonable Reliability score with a Click Value that’s slightly above average.
  • White Hat Gaming – A very high Reliability score with a Click Value that’s significantly below site average.
  • Casino Luck Affiliates – A high Reliability score with a Click Value that is below site average.
  • Genesis Affiliates – A high Reliability score with a Click Value that is way below site average.
  • Ivy Affiliates – A reasonable Reliability score with a Click Value that’s significantly below average.
  • Full Cream Affiliates – A reasonable Reliability score with a Click Value that is significantly below site average.
  • MT SecureTrade – A high Reliability score with a Click Value that’s significantly below average.

Conclusion

Firstly, of the three reports published in conjunction, this report will provide the most reliable data in terms of assessing which programs are delivering the best results due to the larger data set. However, it will not be as effective at identifying changes in performance. Where a program has improved significantly in the last year this will show through best in the single year report where the new improved stats are not being faded by the older data from previous years.

So now to review the conclusions that can be drawn from this report. Firstly, it is interesting how closely correlated the results of all three reports are. While there are some shifts in performance, for the most part the trends that were established in the 2017 report held true in 2018 and continued into 2019. What this tells us is that the variance on this type of data set likely isn’t that significant and that single year data with a site receiving similar traffic levels to ThePOGG may be enough to draw fairly accurate conclusions, at least about the programs receiving the largest amounts of traffic. Of course our traffic is skewed fairly significantly to a small number of programs (as is demonstrated by the low number of programs with high Reliability scores). This allows us to draw strong conclusions about those few programs and weaker ones about the larger number (in fact no real conclusions on the majority). If our traffic was more evenly spread it would likely be beneficial for the purposes of these reports and also would have benefits financially with reduced risk of a single significant winning player wiping out the revenue of a large number of other players who signed-up to the same program in the same month. Distributing traffic evenly has proved a difficult objective to achieve however, with players naturally gravitating towards operators displayed at the top of a table regardless of how they are presented.

Moving on to the conclusions that can be drawn about the various affiliate programs. To help easily assess the performance of the various ‘higher reliability’ level programs we’ve put together a traffic lighted table which can be seen below:

Firstly we’ll look at the good:

  • L&L Europe – The stand out performance over 2017-19 is unquestionably L&L Europe. This platform has performed at average or above (mostly above average) in each of the 5 performance criteria – something that no other group has managed and given that across the board the data sets for this group were the largest of any program reviewed in this report it can be safely concluded that this is the result we have most confidence in. When we also take into consideration that amalgamated results across licenses generally suffer a APV/Click Value depression due to not having improved deals with all properties on the license (and we do not have improved deals with the majority of programs on this license) that this license performed so well in all categories becomes even more impressive. L&L Europe clearly know what they are doing when it comes to converting traffic.
  • AllBritish Affiliates – Unsurprisingly given the above result for the L&L Europe platform, the first casino program entry is one of their properties. AllBritish Affiliates have delivered an average APV over the two years, but have performed at an above average level in converting clicks to depositing players and as such their Click Value is notably above our site average. That makes a clear statement that this program is delivering more players for the traffic that we send them than their competitors The effect of this is that we may only be getting an average player value for each player individually, but we’re getting more players than average for the number of clicks we send and therefore more money per click. AllBritish Affiliates now qualify for our Top Value Partner 2017-19 badge.
  • Fruity Affiliates – It has to be acknowledged that in 2019 we did not send enough traffic to this program that we would be comfortable drawing conclusions about their performance on this year’s data alone. However, when amalgamated with the two previous years we do have a large enough sample size to be comfortable. Fruity Affiliates are delivering a player value that is above average and their click to sign-up conversion is impressive. Their sign-ups to NDPs was a little lower than average, but this was not significant enough to stop them beating out the competition on Click Value Fruity Affiliates now qualify for our Top Value Partner 2017-19 badge.
  • Trada Affiliates – Over three year period covered by this report Trada Affiliates have amassed a data-set that we’re very confident in – with larger figures than most of the amalgamated platforms – and in four of five categories are returning at levels that are significantly better than the average for the site. Their conversion from sign-up to depositing players is slightly below average over the three year data set, so despite delivering fantastic value their is still room for this program to improve further. All in all, Trada are by far the strongest program we work with. Trada Affiliates now qualify for our Top Value Partner 2017-19 badge.
  • WagerJoint Affiliates – Over three years now Wagerjoint Affiliates have delivered amongst the best Average Player Value we’ve seen and are performing well at converting clicks to sign-ups. Their conversion from sign-up to depositing players is below average over the three year data set, so despite the thumpingly good result there is still some low hanging fruit for this program to develop further. WagerJoint Affiliates now qualify for our Top Value Partner 2017-19 badge.

Now on to some areas that could be improved by various operators:

  • MT SecureTrade – We will set aside the APV stat (given the amalgamation of programs, the majority of which we will not have bespoke deals with, platforms as a whole are generally disadvantaged in reaching our site average). Over the three year period the MT SecureTrade properties would appear to be delivering significantly less that average conversion in each of the three performance indicators over a large data set comparatively for this report. We would still suggest that webdesign and the registration process could be improved to deliver better click to deposit efficiency as it appears that players are bleeding away from sites on this platform.

In conclusion, each year I feel that these reports get more useful for us and hopefully more useful for other affiliates. We are now reaching a stage where the data sets are large enough that the trends we are seeing are starting to converge and stabilise. This is great news and highlights several interesting areas that could potentially be improved for a number of programs.

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The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.

Disclaimer:

The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.