Affiliate Program Value Report 2017-19

This is the final article covering the figures from 2019 combining the stats for the last 3 years to provide a larger data set that will provide more reliable conclusions regarding which affiliate programs have been delivering the best value for us and where in the conversion chain operators could look to make improvements. Readers should be aware that while this larger data set does allow for greater confidence in the conclusions drawn, it is less likely to be effective at establishing patterns or changes in performance over shorter periods. For insight into the shorter term trends we would advise looking at the 2019 report.

The intention of this report is to provide affiliates with data that can be used to select partners that deliver the best possible value for the traffic that is sent to them. By giving a side by side comparison we should be able to provide insight into how the programs we work with perform in different areas of the conversion and retention journey.

We will also be including a new criteria this year: Click Value. This criteria is exactly what it sounds like - we assess the average value of a click based on all of the programs we worked with, then compare each program's individual Click Value against the site wide average figure to establish how the specific program compares with the general performance of the site.

We are going to break our stats down into 5 reports allowing us to show a ratio for each program and an average value for the site overall, so that the ratio for each program can be compared to the site wide average. In each case we are also going to provide a reliability figure to give an idea of which programs results are based on the largest sample size of data. It should be noted that the reliability figure is a proportionate figure compared to the highest total figure for that stat for this report and is applicable only to the figures within this report. The reliability figures are not transferable or comparable across the various Value Reports.

Within the following tables there are multiple amalgamated rows for groups that run a significant number of different programs (mostly white label networks). We have done this as the properties run by these groups are very similar in design and product offered and this gives a more general figure for the performance of a platform as a whole. These amalgamated figures are not a good indicator or performance in terms of Average Player Value as individual deals or lack thereof are likely to have an impact on this figure, preventing the platform as a whole from competing at a level equivalent to individual programs with bespoke deals.

Average Player Value

Below you’ll find a table ordering our partners by the Average Player Value (APV) they have delivered this year, how far above or below our site wide average the program is as a percentage and a Reliability figure. The Reliability figure is based on the number of New Depositing Players (NDPs) sent over 2018 and is on a 20 point scale. So a program with a Reliability of 20 will have received approximately 20x more NDPs than a program with a Reliability of 1.

Affiliate Program	% Away from Average	Reliability
NoBonus Affiliates	100%+	1
Focal Click	100%+	1
Ellmount Affiliates	100%+	1
BitStarz	100%+	1
Sports Interaction Affiliates	100%+	1
WagerJoint	100%+	6
Cashmio Affiliates	100%+	1
VideoSlots	61-70%	3
Trada	51-60%	17
Affiliate Land	41-50%	2
Kindred	31-40%	3
Fruity Affiliates	21-30%	4
Lucky Jar	21-30%	1
GiG	21-30%	3
Thrills Affiliates	1-10%	2
L&L Europe	1-10%	20
Affmore	-1-10%	1
MT SecureTrade	-1-10%	5
AllBritish Affiliates	-1-10%	10
Fun Affiliates	-1-10%	1
Energy Partners	-11-20%	1
Everum Partners	-11-20%	2
Yeti Affiliates	-11-20%	5
White Hat Gaming	-21-30%	14
Yako Affiliates	-21-30%	2
Fantasino Affiliates	-21-30%	1
Casino Luck Affiliates	-31-40%	8
Twenty One Affiliates	-31-40%	1
Full Cream	-41-50%	4
SuperAffs	-41-50%	1
Betsson Affiliates	-41-50%	3
Dunder Affiliates	-51-60%	1
PlayGrand	-51-60%	2
Frank Affiliates	-51-60%	1
CasinoCasino Affiliates	-61-70%	3
Affilistars	-61-70%	1
Genesis Affiliates	-61-70%	9
Ivy Affiliates	-71-80%	4
TTR Partners	-71-80%	3
EveryMatric	-71-80%	3
Heroes Affiliates	-71-80%	1
Royal Affiliates	-81-90%	1
Boyle Affiliates	-81-90%	1
BigWin Affiliates	-81-90%	1
Shadow Affiliates	-91-100%	1
Calzone Affiliates	-91-100%	1
Grosvenor	-91-100%	1
Jetbull Affiliates	-91-100%	2
React Affiliates	-91-100%	1

It should be noted that of the four different stats, APV is the least informative as customised deals may have a significant impact on the results. Several of the programs rated highly DO offer us improved deals over their standard deals. A player value above the average could indicate a program making a good job of player retention, or it could simply indicate a program that offers us a better deal than the majority of their competitors.

Notable programs based on this data point are as follows:

• L&L Europe – Highest Reliability score in this data set and a APV that is above average for the site.
• WagerJoint – A high Reliability figure and a very high APV.
• Trada Affiliates – An APV that is very high and one of the most reliable data points in this report.
• Fruity Affiliates – Reasonable Reliability figure combined with an APV that's high.
• GiG Affiliates – Reliability is a little low, APV above average.
• AllBritish Affiliates – A reasonable Reliability score and a APV that's fractionally below site average.
• MT SecureTrade - A reasonable Reliability score and a APV that's fractionally below site average.
• Yeti Affiliates - A slightly below average APV with a reasonable Reliability score.
• White Hat Gaming (Overall) – A very high Reliability figure combined with an APV that's below average.
• Casino Luck Affiliates - A high reliability score with an APV that's below average.
• Genesis Affiliates - A high reliability score and an APV that's way below average.

• Ivy Affiliates - A reasonable Reliability figure with a APV significantly below site wide average.
• Full Cream Affiliates - A reasonable Reliability figure with a APV significantly below site wide average.

Sign-Up Efficiency

For this section we will be ordering the various programs by the ratio of clicks/sign-ups. This gives a figure for how many clicks a program requires to gain a customer’s details.

This stat is likely to directly correlate to how user friendly an operator's web design and registration process is, with lower figures meaning that players are more likely to sign-up after clicking through and higher figures suggesting players finding the site unappealing or sign-up process off-putting.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Sign-Up Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and "saleability" of an operator than APV.

Affiliate Program	Clicks/Sign-Ups	Reliability
Trada	8.1005309734513	10
BitStarz	9.8103448275862	1
WagerJoint	9.8887814313346	5
Affiliate Land	10.44298245614	2
AllBritish Affiliates	11.116107931316	6
Fruity Affiliates	11.297709923664	4
Jetbull Affiliates	11.682170542636	1
Frank Affiliates	12.637931034483	1
Calzone Affiliates	12.991596638655	1
Yeti Affiliates	13.395382395382	4
Everum Partners	13.502202643172	2
EveryMatrix	13.904371584699	3
Yako Affiliates	13.99358974359	2
L&L Europe	14.120554550934	20
Casino Luck Affiliates	14.276923076923	7
Kindred	15.043659043659	4
Betsson Affiliates	15.066019417476	4
Shadow Affiliates	16.048387096774	1
React Affiliates	16.337662337662	1
PlayGrand	17.844827586207	2
CasinoCasino Affiliates	18.263157894737	4
Twenty One Affiliates	18.352112676056	1
Fun Affiliates	18.8	1
SuperAffs	18.818181818182	2
BigWin Affiliates	19.104166666667	2
White Hat Gaming	19.76354679803	18
Genesis Affiliates	19.846225535881	10
Cashmio Affiliates	19.849056603774	1
Heroes Affiliates	19.975609756098	1
GiG	20.580952380952	5
Fantasino Affiliates	20.742424242424	1
Ellmount Affiliates	20.969230769231	1
Ivy Affiliates	21.3	5
Thrills Affiliates	22.080906148867	3
Full Cream	22.736363636364	6
NoBonus Affiliates	23.837988826816	2
Royal Affiliates	24.589285714286	1
MT SecureTrade	25.54057	10
Boyle Affiliates	26	1
Energy Partners	27.555555555556	1
VideoSlots	28.46130952381	5
Affmore	30.714285714286	1
Affilistars	34.694444444444	1
TTR Partners	34.697674418605	5
Dunder Affiliates	36.572815533981	2
Lucky Jar	39.592592592593	3
Grosvenor	49.96	2
Focal Click	52.133333333333	1
Sports Interaction Affiliates	69.058823529412	1

Notable programs based on this data point are as follows:

• Trada Affiliates – A high Reliability score combines with a conversion rate approximately twice as good as average.
• WagerJoint – A reasonable Reliability score with a conversion rate that's significantly better than site average.
• Fruity Affiliates – A reasonable Reliability score with a conversion rate that's significantly better than site average.
• L&L Europe – A very high Reliability score combines with a conversion rate that’s above site average.
• AllBritish Affiliates – A reasonable Reliability score with a conversion rate that's significantly better than site average.
• Yeti Affiliates – A reasonable Reliability score with above average click to sign-up conversion.
• Casino Luck Affiliates – A high Reliability score with a conversion rate that’s slightly better than average.
• MT SecureTrade – A high Reliability score combines with a conversion rate that’s significantly below site average.
• White Hat Gaming – A high Reliability score combines with a conversion rate that’s short of site average.
• Genesis Affiliates – A high Reliability score with a conversion rate that’s below average.
• Ivy Affiliates – A reasonable Reliability score with a conversion rate that’s significantly short of average.
• Full Cream Affiliates – A reasonable Reliability score with a conversion rate that’s significantly short of average.

Sign-up to NDP efficiency

For this section we will be ordering the various programs by the ratio of sign-ups/NDPs. This gives a figure for how many player registrations a program requires to obtain one depositing player.

This stat is likely to correlate strongly with how strong/effective the operator's follow-up process after a player registers to encourage depositing is. These processes can range from nothing to onsite pop-up CTAs to Live Chat contacts or even email/sms/phone contacts from customer support reps. The more effective the strategies the operator puts in place to convert registrations into deposits the lower this figure should be.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on number of sign-ups a program has received. So a program with a Reliability figure of 20 has received approximately 20x more sign-ups than a program with a Reliability figure of 1.

Unlike APV, Sign-Up to NDP efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and "saleability" of an operator than APV.

Affiliate Program	Sign-Ups/NDPs	Reliability
Fun Affiliates	1.1702127659574	1
Twenty One Affiliates	1.3148148148148	1
TTR Partners	1.3201754385965	2
Energy Partners	1.35	1
Ivy Affiliates	1.4110429447853	3
VideoSlots	1.4177215189873	3
Jetbull Affiliates	1.4659090909091	1
Affiliate Land	1.5302013422819	2
Boyle Affiliates	1.5526315789474	1
Genesis Affiliates	1.564139941691	7
AllBritish Affiliates	1.6549391069012	8
Ellmount Affiliates	1.6666666666667	1
SuperAffs	1.76	1
Casino Luck Affiliates	1.7717206132879	7
Full Cream	1.7915309446254	4
PlayGrand	1.8125	2
Heroes Affiliates	1.8636363636364	1
Affmore	1.8666666666667	1
Royal Affiliates	1.8666666666667	1
White Hat Gaming	1.8761552680222	13
Sports Interaction Affiliates	1.8888888888889	1
Grosvenor	1.9230769230769	1
Everum Partners	1.9237288135593	2
Yeti Affiliates	1.925	5
EveryMatrix	1.9783783783784	3
Dunder Affiliates	1.9807692307692	1
Frank Affiliates	2	1
L&L Europe	2.0231707317073	20
CasinoCasino Affiliates	2.0567010309278	3
BigWin Affiliates	2.0571428571429	1
Trada	2.1129394166043	18
Fruity Affiliates	2.1197411003236	5
Fantasino Affiliates	2.1290322580645	1
GiG	2.1875	4
Thrills Affiliates	2.2071428571429	2
Yako Affiliates	2.3636363636364	2
Shadow Affiliates	2.3846153846154	1
WagerJoint	2.4329411764706	7
MT SecureTrade	2.44315	6
Betsson Affiliates	2.5245098039216	4
Kindred	2.6141304347826	3
BitStarz	2.6363636363636	1
NoBonus Affiliates	2.6716417910448	2
Affilistars	2.7692307692308	1
Calzone Affiliates	2.8333333333333	1
Cashmio Affiliates	2.8648648648649	1
Focal Click	3	1
Lucky Jar	3.1395348837209	1
React Affiliates	3.6666666666667	1

Notable programs based on this data point are as follows:

• AllBritish Affiliates – High Reliability score with an above average sign-up to depositing player conversion.
• Casino Luck Affilitates – High Reliability figure with a sign-up to depositing player ratio that is above average.
• Genesis Affiliates – High Reliability figure with a sign-up to depositing player ratio that is above average.
• Full Cream Affilitates – Reasonable Reliability figure with a sign-up to depositing player ratio that is above average.
• Ivy Affiliates - Reliability score is slightly low, conversion rate is significantly above average.
• Yeti Affiliates - Reasonable Reliability figure with a sign-up to depositing player ratio that is fractionally above average.
• White Hat Gaming – High Reliability figure with and a sign-up to depositing player ratio that is fractionally above average.
• L&L Europe – An extremely high Reliability for this data point and a conversion rate that's fractionally below average for the site.
• WagerJoint – A high Reliability score and a sign-up to depositing player conversion rate below site average.
• Trada Affiliates – Extremely high Reliability figure with a sign-up to depositing player ratio that is slightly below average.
• Fruity Affiliates – A reasonable Reliability score with a slightly below average sign-up to deposit conversion.
• MT SecureTrade - A reasonable Reliability score and a below average conversion rate.

Overall Conversion Efficiency

For this section we will be ordering the various programs by the ratio of clicks/NDPs. This gives a figure for how many clicks a program requires to gain a NDP.

This stat combines both the previous stats giving an overview of how effectively the operator's converting clicks to deposits. While the previous two stats are likely more valuable to affiliate programs to help them identify where improvements can be made, this stat is likely to be more useful for affiliates to identify which programs are most effectively using the traffic that has been sent.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Overall Conversion Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and "saleability" of an operator than APV.

Affiliate Program	Clicks/NDPs	Reliability
Affiliate Land	15.979865771812	2
Trada	17.11593118923	10
Jetbull Affiliates	17.125	1
AllBritish Affiliates	18.39648173207	6
Fun Affiliates	22	1
Fruity Affiliates	23.948220064725	4
WagerJoint	24.058823529412	5
Twenty One Affiliates	24.12962962963	1
Frank Affiliates	25.275862068966	1
Casino Luck Affiliates	25.29471890971	7
Yeti Affiliates	25.786111111111	4
BitStarz	25.863636363636	1
Everum Partners	25.974576271186	2
EveryMatric	27.508108108108	3
L&L Europe	28.568292682927	20
Ivy Affiliates	30.055214723926	5
Genesis Affiliates	31.042274052478	10
PlayGrand	32.34375	2
Yako Affiliates	33.075757575758	2
SuperAffs	33.12	2
Ellmount Affiliates	34.948717948718	1
Calzone Affiliates	36.809523809524	1
White Hat Gaming	37.079482439926	14
Energy Partners	37.2	1
Heroes Affiliates	37.227272727273	1
CasinoCasino Affiliates	37.561855670103	4
Betsson Affiliates	38.03431372549	4
Shadow Affiliates	38.269230769231	1
BigWin Affiliates	39.3	2
Kindred	39.326086956522	4
VideoSlots	40.350210970464	5
Boyle Affiliates	40.368421052632	1
Full Cream	40.732899022801	6
Fantasino Affiliates	44.161290322581	1
GiG	45.020833333333	5
TTR Partners	45.80701754386	5
Royal Affiliates	45.9	1
Thrills Affiliates	48.735714285714	3
Cashmio Affiliates	56.864864864865	1
Affmore	57.333333333333	1
React Affiliates	59.904761904762	1
MT SecureTrade	62.39942	5
NoBonus Affiliates	63.686567164179	2
Dunder Affiliates	72.442307692308	2
Affilistars	96.076923076923	1
Grosvenor	96.076923076923	2
Lucky Jar	124.3023255814	3
Sports Interaction Affiliates	130.44444444444	1
Focal Click	156.4	1

Notable programs based on this data point are as follows:

• Trada Affiliates – A very high Reliability score combines with a conversion rate that is around half that of the site average (where smaller is better).
• Wagerjoint – A reasonable Reliability score with a conversion rate that is way better than site average.
• Fruity Affiliates – Reliability is reasonable and conversation is significantly above site average.
• AllBritish Affiliates – A reasonable Reliability score with a conversion rate that is way above site average.
• L&L Europe – The strongest Reliability score in this data set with a conversion rate that’s above site average.
• Yeti Affiliates – Reasonable reliability score and a slightly below average click to NDP conversion rate.
• White Hat Gaming – Very high Reliability score with a conversion rate that’s significantly below average.
• Casino Luck Affiliates – A high Reliability score with a conversion rate that is below site average.
• Genesis Affiliates - A high Reliability score with a conversion rate that is significantly below site average.
• Ivy Affiliates - A reasonable Reliability score with a conversion rate that is way below site average.
• Full Cream Affiliates - Reasonable Reliability score, way below average conversion.
• MT SecureTrade - High Reliability score with a conversion rate way below average.

Click Value

For this section we will be ordering the various programs by the value they deliver per click received.

Click value is likely the most useful stat for affiliates looking to determine which programs are paying the most for your traffic as it takes into consideration both the value that is returned for each player alongside how many clicks it takes the program to convert a player. Readers should be aware that this figure is going to be subject bias via bespoke deals, but is more stable than APV due to clicks remaining constant regardless of the revenue deal on offer.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Aff Program	% Away from Average	Reliability
BitStarz	100%+	1
NoBonus Affiliates	100%+	2
Trada	100%+	10
Affiliate Land	100%+	2
WagerJoint	100%+	5
Ellmount Affiliates	100%+	1
Fruity Affiliates	51-60%	4
AllBritish Affiliates	51-60%	6
Fun Affiliates	21-30%	1
VideoSlots	21-30%	5
L&L Europe	11-20%	20
Cashmio Affiliates	1-10%	1
Everum Partners	1-10%	2
Kindred	1-10%	4
Focal Click	-1-10%	1
Yeti Affiliates	-1-10%	4
Casino Luck Affiliates	-11-20%	7
GiG	-11-20%	5
Energy Partners	-21-30%	1
Yako Affiliates	-31-40%	2
Thrills Affiliates	-31-40%	3
White Hat Gaming	-31-40%	18
Twenty One Affiliates	-31-40%	1
Sports Interaction Affiliates	-41-50%	1
Affmore	-41-50%	1
Fantasino Affiliates	-41-50%	1
Frank Affiliates	-41-50%	1
SuperAffs	-51-60%	2
MT SecureTrade	-51-60%	10
PlayGrand	-51-60%	2
Betsson Affiliates	-51-60%	4
Full Cream	-61-70%	6
Lucky Jar	-61-70%	3
Genesis Affiliates	-71-80%	10
Ivy Affiliates	-71-80%	5
EveryMatric	-71-80%	3
CasinoCasino Affiliates	-71-80%	4
Dunder Affiliates	-71-80%	2
Heroes Affiliates	-81-90%	1
TTR Partners	-81-90%	5
Boyle Affiliates	-81-90%	1
Royal Affiliates	-81-90%	1
Affilistars	-91-100%	1
BigWin Affiliates	-91-100%	2
Shadow Affiliates	-91-100%	1
Calzone Affiliates	-91-100%	1
Grosvenor	-91-100%	2
Jetbull Affiliates	-91-100%	1
React Affiliates	-91-100%	1

Notable programs based on this data point are as follows:

• Trada Affiliates – A high Reliability score combines with a Click Value that is way better than site average.
• WagerJoint – The Reliability score is reaonable and the Click Value is way above average.
• L&L Europe – A very high Reliability score in this data set with a Click Value that’s above average.
• AllBritish Affiliates – A reasonable Reliability score with a Click Value that is significantly above site average.
• Fruity Affiliates - The Reliability score is reasonable a Click Value that's significantly above average.
• Yeti Affiliates – A reasonable Reliability score with a Click Value that's slightly above average.
• White Hat Gaming – A very high Reliability score with a Click Value that’s significantly below site average.
• Casino Luck Affiliates – A high Reliability score with a Click Value that is below site average.
• Genesis Affiliates - A high Reliability score with a Click Value that is way below site average.
• Ivy Affiliates – A reasonable Reliability score with a Click Value that's significantly below average.
• Full Cream Affiliates – A reasonable Reliability score with a Click Value that is significantly below site average.
• MT SecureTrade - A high Reliability score with a Click Value that's significantly below average.

Conclusion

Firstly, of the three reports published in conjunction, this report will provide the most reliable data in terms of assessing which programs are delivering the best results due to the larger data set. However, it will not be as effective at identifying changes in performance. Where a program has improved significantly in the last year this will show through best in the single year report where the new improved stats are not being faded by the older data from previous years.

So now to review the conclusions that can be drawn from this report. Firstly, it is interesting how closely correlated the results of all three reports are. While there are some shifts in performance, for the most part the trends that were established in the 2017 report held true in 2018 and continued into 2019. What this tells us is that the variance on this type of data set likely isn't that significant and that single year data with a site receiving similar traffic levels to ThePOGG may be enough to draw fairly accurate conclusions, at least about the programs receiving the largest amounts of traffic. Of course our traffic is skewed fairly significantly to a small number of programs (as is demonstrated by the low number of programs with high Reliability scores). This allows us to draw strong conclusions about those few programs and weaker ones about the larger number (in fact no real conclusions on the majority). If our traffic was more evenly spread it would likely be beneficial for the purposes of these reports and also would have benefits financially with reduced risk of a single significant winning player wiping out the revenue of a large number of other players who signed-up to the same program in the same month. Distributing traffic evenly has proved a difficult objective to achieve however, with players naturally gravitating towards operators displayed at the top of a table regardless of how they are presented.

Moving on to the conclusions that can be drawn about the various affiliate programs. To help easily assess the performance of the various 'higher reliability' level programs we've put together a traffic lighted table which can be seen below:

Firstly we'll look at the good:

• L&L Europe – The stand out performance over 2017-19 is unquestionably L&L Europe. This platform has performed at average or above (mostly above average) in each of the 5 performance criteria - something that no other group has managed and given that across the board the data sets for this group were the largest of any program reviewed in this report it can be safely concluded that this is the result we have most confidence in. When we also take into consideration that amalgamated results across licenses generally suffer a APV/Click Value depression due to not having improved deals with all properties on the license (and we do not have improved deals with the majority of programs on this license) that this license performed so well in all categories becomes even more impressive. L&L Europe clearly know what they are doing when it comes to converting traffic.
• AllBritish Affiliates – Unsurprisingly given the above result for the L&L Europe platform, the first casino program entry is one of their properties. AllBritish Affiliates have delivered an average APV over the two years, but have performed at an above average level in converting clicks to depositing players and as such their Click Value is notably above our site average. That makes a clear statement that this program is delivering more players for the traffic that we send them than their competitors The effect of this is that we may only be getting an average player value for each player individually, but we're getting more players than average for the number of clicks we send and therefore more money per click. AllBritish Affiliates now qualify for our Top Value Partner 2017-19 badge.
• Fruity Affiliates – It has to be acknowledged that in 2019 we did not send enough traffic to this program that we would be comfortable drawing conclusions about their performance on this year's data alone. However, when amalgamated with the two previous years we do have a large enough sample size to be comfortable. Fruity Affiliates are delivering a player value that is above average and their click to sign-up conversion is impressive. Their sign-ups to NDPs was a little lower than average, but this was not significant enough to stop them beating out the competition on Click Value Fruity Affiliates now qualify for our Top Value Partner 2017-19 badge.
• Trada Affiliates – Over three year period covered by this report Trada Affiliates have amassed a data-set that we're very confident in - with larger figures than most of the amalgamated platforms - and in four of five categories are returning at levels that are significantly better than the average for the site. Their conversion from sign-up to depositing players is slightly below average over the three year data set, so despite delivering fantastic value their is still room for this program to improve further. All in all, Trada are by far the strongest program we work with. Trada Affiliates now qualify for our Top Value Partner 2017-19 badge.
• WagerJoint Affiliates – Over three years now Wagerjoint Affiliates have delivered amongst the best Average Player Value we've seen and are performing well at converting clicks to sign-ups. Their conversion from sign-up to depositing players is below average over the three year data set, so despite the thumpingly good result there is still some low hanging fruit for this program to develop further. WagerJoint Affiliates now qualify for our Top Value Partner 2017-19 badge.

Now on to some areas that could be improved by various operators:

• MT SecureTrade - We will set aside the APV stat (given the amalgamation of programs, the majority of which we will not have bespoke deals with, platforms as a whole are generally disadvantaged in reaching our site average). Over the three year period the MT SecureTrade properties would appear to be delivering significantly less that average conversion in each of the three performance indicators over a large data set comparatively for this report. We would still suggest that webdesign and the registration process could be improved to deliver better click to deposit efficiency as it appears that players are bleeding away from sites on this platform.

In conclusion, each year I feel that these reports get more useful for us and hopefully more useful for other affiliates. We are now reaching a stage where the data sets are large enough that the trends we are seeing are starting to converge and stabilise. This is great news and highlights several interesting areas that could potentially be improved for a number of programs.