unclaimed offers
Turn geolocation on
Locale settings

Currently viewing:

English in United Kingdom

ThePOGG.com – your source for reliable information about online gambling.


  • Over 2k complaints managed and $2 million returned to players.
  • The largest collection of detailed casino reviews available online.
  • Bonus value reports to tell you how bonuses really compare.
  • Detailed game guides to help you learn to play.

I certify that I am over 18 years of age and I have read and agreed to the:

We respect your privacy and won't share your email address.
[X] Close this form and return to site

Affiliate Program Value Report 2018-19

Posted by THEPOGG on Jan 06, 2020

This article looks to combine the data sets from the Affiliate Program Report 2018 and the Affiliate Program Value Report 2019 to provide a large data set and allow for greater confidence in the conclusions reached. Readers should be aware that while this larger data set does allow for greater confidence in the conclusions drawn, it is less likely to be effective at establishing patterns or changes in performance over shorter periods.

The intention of this report is to provide affiliates with data that can be used to select partners that deliver the best possible value for the traffic that is sent to them. By giving a side by side comparison we should be able to provide insight into how the programs we work with perform in different areas of the conversion and retention journey.

We have changed the format of the report slightly this year. Alongside an annual report for 2019 we will also be publishing amalgamated reports for both 2018-19 and 2017-2019. These amalgamated reports will feature a smaller number of programs due to some programs that we previously worked with closing or ceasing to work with us, but the data for those programs that are covered is based on a larger sample size and as such we would consider it more reliable.

We will also be including a new criteria this year: Click Value. This criteria is exactly what it sounds like – we assess the average value of a click based on all of the programs we worked with, then compare each program’s individual Click Value against this site wide average figure to establish how the specific program compares with the general performance of the site.

We are going to break our stats down into 5 reports allowing us to show a ratio for each program and an average value for the site overall, so that the ratio for each program can be compared to the site wide average. In each case we are also going to provide a reliability figure to give an idea of which programs results are based on the largest sample size of data. It should be noted that the reliability figure is a proportionate figure compared to the highest total figure for that stat for this report and is applicable only to the figures within this report. The reliability figures are not transferable or comparable across the various Value Reports.

Within the following tables there are multiple amalgamated rows for groups that run a significant number of different programs (mostly white label networks). We have done this as the properties run by these groups are very similar in design and product offered and this gives a more general figure for the performance of a platform as a whole. These amalgamated figures are not a good indicator or performance in terms of Average Player Value as individual deals or lack thereof are likely to have an impact on this figure, preventing the platform as a whole from competing at a level equivalent to individual programs with bespoke deals.

Average Player Value

Below you’ll find a table ordering our partners by the Average Player Value (APV) they have delivered this year, how far above or below our site wide average the program is as a percentage and a Reliability figure. The Reliability figure is based on the number of New Depositing Players (NDPs) sent over 2018 and is on a 20 point scale. So a program with a Reliability of 20 will have received approximately 20x more NDPs than a program with a Reliability of 1.

Affiliate Program% Away from AverageReliability
Ellmount Affiliates100%+1
Focal Click100%+1
NoBonus Affiliates100%+1
BitStarz100%+1
WagerJoint100%+5
Sports Interaction Affiliates100%+1
Cashmio Affiliates100%+1
VideoSlots91-100%2
Trada61-70%12
Fruity Affiliates51-60%3
GiG51-60%2
Affiliate Land41-50%3
Lucky Jar21-30%1
Kindred11-20%2
Affmore-1-10%1
MT Secure Trade-1-10%5
AllBritish Affiliates-1-10%9
Fun Affiliates-1-10%1
L&L Europe-1-10%20
Energy Partners-1-10%1
Everum Partners-11-20%2
Yako Affiliates-11-20%2
Yeti Affiliates-11-20%5
Fantasino Affiliates-21-30%1
Dunder Affiliates-31-40%1
White Hat Gaming-31-40%16
Full Cream-41-50%4
Casino Luck Affiliates-41-50%6
SuperAffs-41-50%2
Betsson Affiliates-41-50%3
Twenty One Affiliates-51-60%1
Thrills Affiliates-51-60%2
PlayGrand-51-60%1
Frank Affiliates-51-60%1
CasinoCasino Affiliates-61-70%3
Affilistars-61-70%1
Genesis Affiliates-61-70%9
EveryMatric-71-80%3
Heroes Affiliates-71-80%1
Ivy Affiliates-71-80%4
Royal Affiliates-81-90%1
Boyle Affiliates-81-90%1
BigWin Affiliates-81-90%1
Shadow Affiliates-91-100%1
Calzone Affiliates-91-100%1
Grosvenor-91-100%1
Jetbull Affiliates-91-100%2
React Affiliates-91-100%1

It should be noted that of the four different stats, APV is the least informative as customised deals may have a significant impact on the results. Several of the programs rated highly DO offer us improved deals over their standard deals. A player value above the average could indicate a program making a good job of player retention, or it could simply indicate a program that offers us a better deal than the majority of their competitors.

Notable programs based on this data point are as follows:

  • WagerJoint – A reasonable Reliability figure and a very high APV.
  • Trada Affiliates – An APV that is significantly above average and one of the most reliable data points in this report.
  • Fruity Affiliates – Reasonable Reliability figure combined with an APV above site average.
  • GiG Affiliates – Reliability is a little low, APV above average.
  • L&L Europe – Highest reliability score in this data set and a APV that is effectively spot on average for the site.
  • MT SecureTrade – Reasonable reliability figure with a APV that’s effectively average for the site.
  • AllBritish Affiliates – An APV that’s slightly below site average with a high Reliability figure.
  • Yeti Affiliates – A slightly below average APV with a reasonable Reliability score.
  • White Hat Gaming (Overall) – A very high Reliability figure combined with an APV that’s significantly below average.
  • Casino Luck Affiliates – A reasonable reliability score with an APV that’s significantly below average.
  • Genesis Affiliates – A high reliability score and an APV that’s way below average. We did see a significant multi-accounting ring signing-up at Genesis properties via our links, but even excluding these NDPs from the stats has still left this program significantly below site APV.

  • Ivy Affiliates – A reasonable Reliability figure with a APV significantly below site wide average.
  • Full Cream Affiliates – A reasonable Reliability figure with a APV significantly below site wide average.

Sign-Up Efficiency

For this section we will be ordering the various programs by the ratio of clicks/sign-ups. This gives a figure for how many clicks a program requires to gain a customer’s details.

This stat is likely to directly correlate to how user friendly an operator’s web design and registration process is, with lower figures meaning that players are more likely to sign-up after clicking through and higher figures suggesting players finding the site unappealing or sign-up process off-putting.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Sign-Up Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramClicks/Sign-UpsReliability
Affilistars3.45983379501391
Trada8.78350515463929
BitStarz9.81034482758621
Affiliate Land10.442982456142
Heroes Affiliates10.8923076923081
AllBritish Affiliates10.9495718363466
WagerJoint11.3361945636625
Jetbull Affiliates11.6821705426361
Frank Affiliates12.6379310344831
Fruity Affiliates12.7981651376153
Calzone Affiliates12.9915966386551
Everum Partners13.4977973568282
Yeti Affiliates13.8137715179975
EveryMatric13.9043715846993
L&L Europe14.4751746965820
Cashmio Affiliates14.52343751
White Hat Gaming14.8268733850136
Betsson Affiliates15.0660194174764
Yako Affiliates15.7184873949582
Shadow Affiliates16.0483870967741
Casino Luck Affiliates16.0909090909097
Kindred16.2136222910223
CasinoCasino Affiliates18.3844011142064
React Affiliates18.7761194029851
SuperAffs18.8181818181822
BigWin Affiliates19.1041666666672
Sports Interaction Affiliates19.951
Fantasino Affiliates20.7424242424241
PlayGrand20.9354838709682
Genesis Affiliates21.21092896174910
Ivy Affiliates21.7492447129914
Twenty One Affiliates22.9102564102561
Full Cream22.9308855291586
Fun Affiliates23.7228915662652
Royal Affiliates24.5892857142861
MT Secure Trade25.54176610978511
Boyle Affiliates26.4482758620691
Energy Partners27.5555555555561
Thrills Affiliates27.6413043478263
GiG28.5739436619725
Affmore30.7142857142861
NoBonus Affiliates30.9142857142862
VideoSlots33.0087336244544
Ellmount Affiliates35.3913043478261
Lucky Jar39.5925925925933
Grosvenor47.3023255813952
Focal Click52.1333333333331
Dunder Affiliates52.1833333333332

Notable programs based on this data point are as follows:

  • Trada Affiliates – A high Reliability score combines with a conversion rate approximately twice as good as average.
  • WagerJoint – A reasonable Reliability score with a conversion rate that’s significantly better than site average.
  • Fruity Affiliates – The Reliability score is slightly low with a conversion rate that’s significantly better than site average.
  • L&L Europe – A very high Reliability score combines with a conversion rate that’s above site average.
  • AllBritish Affiliates – A reasonable Reliability score with a conversion rate that’s significantly better than site average.
  • Yeti Affiliates – A reasonable Reliability score with above average click to sign-up conversion.
  • White Hat Gaming – A high Reliability score combines with a conversion rate that’s above site average.
  • Casino Luck Affiliates – A high Reliability score with a conversion rate that’s slightly better than average.
  • MT SecureTrade – A high Reliability score combines with a conversion rate that’s significantly below site average.
  • Genesis Affiliates – A high Reliability score with a conversion rate that’s below average.
  • Ivy Affiliates – A reasonable Reliability score with a conversion rate that’s below average.
  • Full Cream Affiliates – A reasonable Reliability score with a conversion rate that’s below average.

Sign-up to NDP efficiency

For this section we will be ordering the various programs by the ratio of sign-ups/NDPs. This gives a figure for how many player registrations a program requires to obtain one depositing player.

This stat is likely to correlate strongly with how strong/effective the operator’s follow-up process after a player registers to encourage depositing is. These processes can range from nothing to onsite pop-up CTAs to Live Chat contacts or even email/sms/phone contacts from customer support reps. The more effective the strategies the operator puts in place to convert registrations into deposits the lower this figure should be.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on number of sign-ups a program has received. So a program with a Reliability figure of 20 has received approximately 20x more sign-ups than a program with a Reliability figure of 1.

Unlike APV, Sign-Up to NDP efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramSign-Ups/NDPsReliability
White Hat Gaming0.702359346642476
Energy Partners1.351
Ivy Affiliates1.36776859504133
Jetbull Affiliates1.46590909090911
Boyle Affiliates1.52631578947371
Affiliate Land1.53020134228192
Genesis Affiliates1.60245183887927
AllBritish Affiliates1.70894308943098
SuperAffs1.761
VideoSlots1.76153846153852
Fun Affiliates1.76595744680851
Casino Luck Affiliates1.78520286396186
Full Cream1.83730158730164
Twenty One Affiliates1.85714285714291
Affmore1.86666666666671
Royal Affiliates1.86666666666671
PlayGrand1.87878787878791
Yeti Affiliates1.87941176470595
Everum Partners1.92372881355932
L&L Europe1.929737402413120
CasinoCasino Affiliates1.93010752688173
EveryMatric1.97837837837843
Dunder Affiliates21
Frank Affiliates21
BigWin Affiliates2.05714285714292
Yako Affiliates2.06956521739132
Fruity Affiliates2.09615384615384
Fantasino Affiliates2.12903225806451
NoBonus Affiliates2.23404255319151
GiG2.23622047244093
Grosvenor2.26315789473681
WagerJoint2.29180327868856
Ellmount Affiliates2.31
Trada2.355215
Shadow Affiliates2.38461538461541
MT Secure Trade2.44314868804667
Thrills Affiliates2.52054794520552
Betsson Affiliates2.52450980392165
Kindred2.56349206349213
BitStarz2.63636363636361
Calzone Affiliates2.83333333333331
Focal Click31
Heroes Affiliates3.09523809523811
Lucky Jar3.13953488372091
React Affiliates3.19047619047621
Cashmio Affiliates3.45945945945951
Sports Interaction Affiliates51
Affilistars27.7692307692313

Notable programs based on this data point are as follows:

  • L&L Europe – An extremely high Reliability for this data point and a conversion rate that’s fractionally above average for the site.
  • AllBritish Affiliates – High Reliability score with an above average sign-up to depositing player conversion.
  • Yeti Affiliates – Reasonable Reliability figure with a sign-up to depositing player ratio that is above average.
  • White Hat Gaming – Reasonable Reliability figure with and a sign-up to depositing player ratio that is way above average.
  • Casino Luck Affilitates – Reasonable Reliability figure with a sign-up to depositing player ratio that is above average.
  • Genesis Affiliates – A high Reliability score with an above average sign-up to deposit conversion.
  • Ivy Affiliates – Reliability score is slightly low, conversion rate is significantly above average.
  • Full Cream Affilitates – Reasonable Reliability figure with a sign-up to depositing player ratio that is above average.
  • Fruity Affiliates – A reasonable Reliability score with a fractionally below average sign-up to deposit conversion.
  • WagerJoint – A reasonable Reliability score and a sign-up to depositing player conversion rate slightly below site average.
  • Trada Affiliates – Extremely high Reliability figure with a sign-up to depositing player ratio that is slightly below average.
  • GiG Affiliates – A slightly low Reliability score and a sign-up to depositing player conversion rate slightly below site average.
  • iGaming Cloud – A high Reliability score and a below average conversion rate.

Overall Conversion Efficiency

For this section we will be ordering the various programs by the ratio of clicks/NDPs. This gives a figure for how many clicks a program requires to gain a NDP.

This stat combines both the previous stats giving an overview of how effectively the operator’s converting clicks to deposits. While the previous two stats are likely more valuable to affiliate programs to help them identify where improvements can be made, this stat is likely to be more useful for affiliates to identify which programs are most effectively using the traffic that has been sent.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Overall Conversion Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramClicks/NDPsReliability
White Hat Gaming10.4137931034486
Trada13.71529
Affiliate Land15.9798657718122
Jetbull Affiliates17.1251
AllBritish Affiliates18.7121951219516
Frank Affiliates25.2758620689661
BitStarz25.8636363636361
Yeti Affiliates25.9617647058825
Everum Partners25.9661016949152
WagerJoint25.9803278688525
Fruity Affiliates26.8269230769233
EveryMatric27.5081081081083
L&L Europe27.93328601845320
Casino Luck Affiliates28.725536992847
Ivy Affiliates29.7479338842984
Yako Affiliates32.5304347826092
SuperAffs33.122
Heroes Affiliates33.7142857142861
Genesis Affiliates33.98949211908910
CasinoCasino Affiliates35.4838709677424
Calzone Affiliates36.8095238095241
Energy Partners37.21
Betsson Affiliates38.034313725494
Shadow Affiliates38.2692307692311
BigWin Affiliates39.32
PlayGrand39.3333333333332
Boyle Affiliates40.3684210526321
Kindred41.5634920634923
Fun Affiliates41.8936170212772
Full Cream42.1309523809526
Twenty One Affiliates42.5476190476191
Fantasino Affiliates44.1612903225811
Royal Affiliates45.91
Cashmio Affiliates50.2432432432431
Affmore57.3333333333331
VideoSlots58.1461538461544
React Affiliates59.9047619047621
MT Secure Trade62.40233236151611
GiG63.8976377952765
NoBonus Affiliates69.0638297872342
Thrills Affiliates69.6712328767123
Ellmount Affiliates81.41
Affilistars96.0769230769231
Sports Interaction Affiliates99.751
Dunder Affiliates104.366666666672
Grosvenor107.052631578952
Lucky Jar124.30232558143
Focal Click156.41

Notable programs based on this data point are as follows:

  • Wagerjoint – A reasonable Reliability score with a conversion rate that is significantly above site average.
  • Trada Affiliates – A high Reliability score combines with a conversion rate that is better than twice that of the site average.
  • Fruity Affiliates – Reliability score is slightly low with a conversion rate that is above site average.
  • L&L Europe – The strongest Reliability score in this data set with a conversion rate that’s above site average.
  • AllBritish Affiliates – A reasonable Reliability score with a conversion rate that is way above site average.
  • Yeti Affiliates – Reasonable reliability score and a significantly above average click to NDP conversion rate.
  • White Hat Gaming – Reasonable Reliability score with a conversion rate that’s way above site average.
  • Casino Luck Affiliates – A reasonable Reliability score with a conversion rate that is above site average.
  • Ivy Affiliates – A reasonable Reliability score with a conversion rate that is above site average.
  • Genesis Affiliates – A high Reliability score with a conversion rate that is fractionally below site average.
  • GiG Affiliates – Reasonable Reliability score with a conversion rate way below average.
  • MT SecureTrade – High Reliability score with a conversion rate way below average.
  • Full Cream Affiliates – Reasonable Reliability score, below average conversion.

Click Value

For this section we will be ordering the various programs by the value they deliver per click received.

Click value is likely the most useful stat for affiliates looking to determine which programs are paying the most for your traffic as it takes into consideration both the value that is returned for each player alongside how many clicks it takes the program to convert a player. Readers should be aware that this figure is going to be subject bias via bespoke deals, but is more stable than APV due to clicks remaining constant regardless of the revenue deal on offer.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Affiliate Program% Away from AverageReliability
BitStarz100%+1
WagerJoint100%+5
Affiliate Land100%+2
Trada100%+9
Ellmount Affiliates100%+1
White Hat Gaming100%+6
Fruity Affiliates91-100%3
AllBritish Affiliates51-60%6
NoBonus Affiliates41-50%2
Cashmio Affiliates31-40%1
Everum Partners1-10%2
L&L Europe1-10%20
VideoSlots1-10%4
Focal Click1-10%1
Yeti Affiliates1-10%5
Yako Affiliates-11-20%2
Kindred-11-20%3
GiG-11-20%5
Energy Partners-11-20%1
Sports Interaction Affiliates-21-30%1
Fun Affiliates-21-30%2
Casino Luck Affiliates-31-40%7
Affmore-41-50%1
Fantasino Affiliates-41-50%1
Frank Affiliates-41-50%1
SuperAffs-41-50%2
MT Secure Trade-41-50%11
Betsson Affiliates-51-60%4
Full Cream-51-60%6
PlayGrand-61-70%2
Twenty One Affiliates-61-70%1
Lucky Jar-61-70%3
EveryMatric-61-70%3
Genesis Affiliates-61-70%10
CasinoCasino Affiliates-61-70%4
Ivy Affiliates-71-80%4
Heroes Affiliates-71-80%1
Thrills Affiliates-71-80%3
Dunder Affiliates-71-80%2
Boyle Affiliates-81-90%1
Royal Affiliates-81-90%1
Affilistars-81-90%1
BigWin Affiliates-91-100%2
Shadow Affiliates-91-100%1
Calzone Affiliates-91-100%1
Grosvenor-91-100%2
Jetbull Affiliates-91-100%1
React Affiliates-91-100%1

Notable programs based on this data point are as follows:

  • Trada Affiliates – A high Reliability score combines with a Click Value that is way better than site average.
  • WagerJoint – The Reliability score is reaonable and the Click Value is way above average.
  • White Hat Gaming – A reasonable Reliability score with a Click Value that’s way above site average.
  • Fruity Affiliates – The Reliability score that’s on the low side, but a Click Value that’s significantly above average.
  • L&L Europe – A very high Reliability score in this data set with a Click Value that’s fractionally above average.
  • AllBritish Affiliates – A reasonable Reliability score with a Click Value that is notably above site average.
  • Yeti Affiliates – A reasonable Reliability score with a Click Value that’s fractionally above average.
  • GiG Affiliates – A reasonable Reliability score with a Click Value that’s below average for the site.
  • Casino Luck Affiliates – A high Reliability score with a Click Value that is notably below site average.
  • Genesis Affiliates – A high Reliability score with a Click Value that is way below site average.
  • Ivy Affiliates – A reasonable Reliability score with a Click Value that’s significantly below average.
  • MT SecureTrade – A high Reliability score with a Click Value that’s significantly below average.
  • Full Cream Affiliates – A reasonable Reliability score with a Click Value that is significantly below site average.

Conclusion

Firstly, of the three reports published in conjunction, this report is will provide more reliable data than the single year report but less reliable data than the 3 year report. However it will not be as useful for identifying changes in performance caused by changes that occurred this year as these changes are more likely to be faded by the other year’s worth of data.

So now to review the conclusions that can be drawn from this report. Firstly, it is interesting how closely correlated the results of all three reports are. While there are some shifts in performance, for the most part the trends that were established in the 2017 report held true in 2018 and continued into 2019. What this tells us is that the variance on this type of data set likely isn’t that significant and that single year data with a site receiving similar traffic levels to ThePOGG may be enough to draw fairly accurate conclusions. Of course our traffic is skewed fairly significantly to a small number of programs (as is demonstrated by the low number of programs with high Reliability scores). This allows us to draw strong conclusions about those few programs and weaker ones about the larger number (in fact no real conclusions on the majority). If our traffic was more evenly spread it would likely be beneficial for the purposes of these reports and also would have benefits financially with reduced risk of a single significant winning player wiping out the revenue of a large number of other players who signed-up to the same program in the same month. Distributing traffic evenly has proved a difficult objective to achieve however, with players naturally gravitating towards operators displayed at the top of a table regardless of how they are presented.

Moving on to the conclusions that can be drawn about the various affiliate programs.

Moving on to the conclusions that can be drawn about the various affiliate programs. To help easily assess the performance of the various ‘higher reliability’ level programs we’ve put together a traffic lighted table which can be seen below:

Firstly we’ll look at the good:

  • L&L Europe – The stand out performance over 2018-19 is unquestionably L&L Europe. This platform has performed at average or above (mostly above average) in each of the 5 performance criteria – something that no other group has managed and given that across the board the data sets for this group were the largest of any program reviewed in this report it can be safely concluded that this is the result we have most confidence in. L&L Europe clearly know what they are doing when it comes to converting traffic.
  • AllBritish Affiliates – Unsurprisingly given the above result for the L&L Europe platform, the first casino program entry is one of their properties. AllBritish Affiliates have delivered an average APV over the two years, but have performed at an above average level in converting clicks to depositing players and as such their Click Value is notably above our site average. The effect of this is that we may only be getting an average player value for each player individually, but we’re getting more players than average for the number of clicks we sent. AllBritish Affiliates now qualify for our Top Value Partner 2018-19 badge.
  • Fruity Affiliates – While our sample size for Fruity Affiliates was a little low on some of the criteria, they returned average or better results in every single category with most being above average. In short, they’re making good use of the traffic we send them. Fruity Affiliates now qualify for our Top Value Partner 2018-19 badge.
  • Trada Affiliates – Over two year period covered by this report Trada Affiliates have amassed a data-set that we’re very confident in and in four of five categories are returning at levels that are significantly better than the average for the site. Their conversion from sign-up to depositing players is slightly below average over the two year data set, so despite delivering fantastic value their is still room for this program to improve further. All in all, Trada are by far the strongest program we work with. Trada Affiliates now qualify for our Top Value Partner 2018-19 badge.
  • WagerJoint Affiliates – Over two years now Wagerjoint Affiliates have delivered amongst the best Average Player Value we’ve seen and are performing well at converting clicks to sign-ups. Their conversion from sign-up to depositing players is slightly below average over the two year data set, so despite the thumpingly good result there is still some low hanging fruit for this program to develop further. WagerJoint Affiliates now qualify for our Top Value Partner 2018-19 badge.

Now on to some areas that could be improved by various operators:

  • MT SecureTrade – We will set aside the APV stat (given the amalgamation of programs, the majority of which we will not have bespoke deals with, platforms as a whole are generally disadvantaged in reaching our site average). Over the two year period the MT SecureTrade properties would appear to be delivering significantly less that average conversion in each of the three performance indicators over a large data set comparatively for this report. We would still suggest that webdesign and the registration process could be improved to deliver better click to deposit efficiency as it appears that players are bleeding away from sites on this platform.

In conclusion, each year I feel that these reports get more useful for us and hopefully more useful for other affiliates. We are now reaching a stage where the data sets are large enough that the trends we are seeing are starting to converge and stabilise. This is great news and highlights several interesting areas that could potentially be improved for a number of programs.

Leave a Reply

You must be logged in to post a comment.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.

Disclaimer:

The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.