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Affiliate Program Value Report 2019

Posted by THEPOGG on Jan 06, 2020

2019 has just come to a close and it is time to issue our Affiliate Program Value Report for the year. This continues the series that was started in 2017.

All affiliate programs make claims to delivering the ‘best value’. They cannot all be right. In fact, by definition the vast majority have to be wrong. It is impossible for an affiliate to tell in advance which programs are going to deliver the best returns for them once you start to take into account the variables, including the program’s terms, the hidden fees that are built into all revenue calculation formulas, how successful any given site is at converting traffic to sign-ups and even how effective the program is in converting sign-ups to depositing players. Making the wrong choice can leave your business significantly shorted in terms of revenue.

In an effort to address this issue and provide other affiliates some guidance we have started publishing some basic information about the performance we have seen from the various programs that we work with each year, offering insight into the varying strengths and weaknesses of each program over a range of different criteria.

We are modifying the format of the report slightly this year. Alongside an annual report for 2019 we will also be publishing amalgamated reports for both 2018-19 and 2017-2019. These amalgamated reports will feature a smaller number of programs due to some programs that we previously worked with closing or ceasing to work with us, but the data for those programs that are covered is based on a larger sample size and as such we would consider it more reliable.

We will also be including a new criteria this year: Click Value. This criteria is exactly what it sounds like – we assess the average value of a click based on all of the programs we worked with, then compare each program’s individual Click Value against this site wide average figure to establish how the specific program compares with the general performance of the site.

We are going to break our stats down into 5 reports allowing us to show a ratio for each program and an average value for the site overall, so that the ratio for each program can be compared to the site wide average. In each case we are also going to provide a reliability figure to give an idea of which programs results are based on the largest sample size of data. It should be noted that the reliability figure is a proportionate figure compared to the highest total figure for that stat for this report and is applicable only to the figures within this report. The reliability figures are not transferable or comparable across the various Value Reports.

Within the following tables there are multiple amalgamated rows for groups that run a significant number of different programs (mostly white label networks). We have done this as the properties run by these groups are very similar in design and product offered and this gives a more general figure for the performance of a platform as a whole. These amalgamated figures are not a good indicator or performance in terms of Average Player Value as individual deals or lack thereof are likely to have an impact on this figure, preventing the platform as a whole from competing at a level equivalent to individual programs with bespoke deals.

Average Player Value

Below you’ll find a table ordering our partners by the Average Player Value (APV) they have delivered this year, how far above or below our site wide average the program is as a percentage and a Reliability figure. The Reliability figure is based on the number of New Depositing Players (NDPs) sent over 2019 and is on a 20 point scale. So a program with a Reliability of 20 will have received approximately 20x more NDPs than a program with a Reliability of 1.

Affiliate Program% Away from AverageReliability
Focal Click100%+1
JPJ Affiliates100%+1
Kindred100%+1
Ellmount Affiliates100%+1
Slotpartners100%+1
Fruity Affiliates100%+2
WagerJoint100%+3
BetReels Affiliates100%+1
VideoSlots100%+2
NoBonus Affiliates100%+1
Trada Affiliates100%+7
LVBet100%+1
Lucky Jar100%+1
Cashmio Affiliates100%+1
PWR Affiliates100%+1
Net Gaming Solutions91-100%1
Apex Affiliates81-90%1
Everum Partners71-80%2
GiG61-70%3
BitStarz61-70%1
Fun Affiliates61-70%1
Energy Partners51-60%1
Karamba Partners41-50%1
Dunder Affiliates41-50%1
TTR Partners41-50%1
Yako Affiliates41-50%1
MrQ Partners21-30%1
Hyper Affiates21-30%1
Sun.Partners21-30%1
Affmore21-30%1
MT Secure Trade11-20%13
AllBritish Affiliates1-10%8
Betsson Affiliates-11-20%4
L&L Europe-11-20%20
Revenue Giants-21-30%1
Partner-Up-21-30%2
White Hat Gaming-31-40%20
MrAffiliates-31-40%1
SuperAffs-31-40%2
Frank Affiliates-31-40%1
Tau Affiliates-41-50%1
Casino Luck Affiliates-41-50%5
Full Cream-41-50%6
Yeti Affiliates-41-50%7
Thrills Affiliates-41-50%1
EveryMatrix-41-50%4
Aspire Global-41-50%7
Game-Revenue-51-60%1
Genesis Adjusted-51-60%5
PlayGrand-61-70%2
SoftSwiss-61-70%6
Dream Team-61-70%2
CasinoCasino Affiliates-61-70%4
ComeOn Connect-61-70%1
Affiliate Land-61-70%4
Twenty One Affiliates-61-70%1
Boyle Affiliates-71-80%1
Avalon78-71-80%1
Ivy Affiliates-71-80%5
Genesis Affiliates-81-90%
Excel Affiliates-81-90%1
Maneki Affiliates-81-90%1
Onyx Affiliates-91-100%1
Affilistars-100%1
Bethard-100%1
BetRegal Affiliates-100%1
BigWin Affiliates-100%2
Bolt Affiliates-100%1
Bright Affiliates-100%1
Calzone Affiliates-100%1
Casiplay Affiliates-100%1
Crazy Rewards-100%1
Dafabet Affiliates-100%1
Emu Partners-100%1
Epic.Partners-100%1
Eskimo Casino Affiliates-100%1
Fairplay Casino Affiliates-100%1
Fantasino Affiliates-100%1
Fortune Legends Affiliates-100%1
Global iGaming Partners-100%1
Goliath Affiliates-100%1
GoPro Affiliates-100%1
Grosvenor-100%1
Heroes Affiliates-100%1
Ikibu Affiliates-100%1
Jetbull Affiliates-100%1
Magical Spins Affiliates-100%1
Mansion Affiliates-100%3
MrPlay Affiliates-100%1
Novi Affiliates-100%1
Partner.Casino-100%1
Partners Only-100%1
React Affiliates-100%1
Revenue Partners-100%1
Royal Affiliates-100%1
Shadow Affiliates-100%1
SlotWolf Affiliates-100%1
Sporting Index Affiliates-100%1
Sports Interaction Affiliates-100%1
BGO Buddies-100%1

It should be noted that of the four different stats, APV is the least informative as customised deals may have a significant impact on the results. Several of the programs rated highly DO offer us improved deals over their standard deals. A player value above the average could indicate a program making a good job of player retention, or it could simply indicate a program that offers us a better deal than the majority of their competitors.

Notable programs based on this data point are as follows:

  • Trada Affiliates – An APV that is way above average and a high reliability score.
  • WagerJoint – The reliability score is a little on the low side but as will be seen in the amalgamated reports the trend is consistent across larger data sets for this program and the APV is way above average.
  • MT SecureTrade – The platform run by the owners of Guts casino, a very high reliability score across this platform and an APV that is notably above our site-wide average.
  • AllBritish Affiliates – An APV that’s slightly above site average with a high Reliability figure.
  • Betsson Affiliates – An APV that is slightly below the site-wide average and a reasonably Reliability figure.
  • L&L Europe – The network of casinos run by the AllBritish group. The highest possible reliability figure for this criteria and an APV that is slightly below average.
  • White Hat Gaming (Overall) – The highest possible reliability figure for this section and an APV notably below site average.
  • Casino Luck Affiliates – A program that received one of our Top Value Partner 2017 awards – sadly, for the second year in a row this program has clocked in significantly below our site-wide APV. The shift from EveryMatrix to Aspire Global seems to have reduced how much a referral is worth for us.

  • Full Cream Affiliates – Reasonable Reliability figure and an APV that’s significantly below site average.
  • Yeti Affiliates – A high Reliability score with an APV that is markedly below average.
  • Aspire Global (Overall) – A high Reliability score with a significantly below average APV.
  • Ivy Affiliates – A reasonable Reliability score with a significantly below average APV.
  • Genesis Affiliates – This program has been hit by a significant multi-accounting ring over a several month period which has both radically inflated their NDP count and depressed their revenue. We have tried to account for this in the ‘Genesis Adjusted’ table entry, but this only removes the erroneous NDPs and does not account for the revenue depression. A reasonable Reliability figure with a APV significantly below site wide average.

Sign-Up Efficiency

For this section we will be ordering the various programs by the ratio of clicks/sign-ups. This gives a figure for how many clicks a program requires to gain a customer’s details.

This stat is likely to directly correlate to how user friendly an operator’s web design and registration process is, with lower figures meaning that players are more likely to sign-up after clicking through and higher figures suggesting players finding the site unappealing or sign-up process off-putting.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Sign-Up Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramClicks/Sign-UpsReliability
SlotWolf Affiliates3.33333333333331
Maneki Affiliates5.57142857142861
Avalon786.48387096774191
Partner.Casino6.6251
SoftSwiss6.71028037383181
Karamba Partners7.33333333333331
BitStarz10.0526315789471
Sun.Partners10.41
Affiliate Land10.670270270272
AllBritish Affiliates14.5847953216374
Calzone Affiliates14.7162162162161
WagerJoint15.9439252336453
Yeti Affiliates16.2942708333335
Revenue Giants16.3961038961042
PWR Affiliates16.482758620691
Everum Partners17.4657534246581
Eskimo Casino Affiliates17.51
Trada Affiliates18.0940170940177
Betsson Affiliates18.2163120567384
CasinoCasino Affiliates18.5090909090913
L&L Europe18.67762557077615
Bethard191
PlayGrand19.2551020408162
BigWin Affiliates19.52
Dream Team19.8166666666671
Shadow Affiliates20.3214285714291
EveryMatric21.7032967032972
SuperAffs21.8072289156632
Goliath Affiliates22.4545454545451
Partner-Up22.5138888888892
Affmore22.7894736842111
Full Cream22.9570200573076
Hyper Affiates23.251
Fruity Affiliates23.3584905660382
White Hat Gaming23.58519793459620
Revenue Partners23.7142857142861
Aspire Global23.7796143250697
Casino Luck Affiliates23.7892561983475
Royal Affiliates23.9767441860471
BetRegal Affiliates241
Dafabet Affiliates24.3928571428571
MrPlay Affiliates251
Cashmio Affiliates25.6538461538461
Ivy Affiliates26.3490566037745
Twenty One Affiliates26.9512195121951
Frank Affiliates26.956521739131
MrAffiliates27.1666666666671
Fantasino Affiliates27.2307692307691
LVBet28.71
Apex Affiliates28.8333333333331
Genesis Affiliates28.99040307101712
React Affiliates29.1666666666671
Crazy Rewards311
Mansion Affiliates31.969924812034
Fun Affiliates33.3928571428571
Yako Affiliates33.6551724137932
GiG34.4342857142865
MT Secure Trade35.1403940886711
Kindred35.251
Energy Partners36.251
Novi Affiliates39.21
NoBonus Affiliates41.465116279072
Onyx Affiliates42.81
Boyle Affiliates44.3333333333331
Affilistars44.7894736842111
MrQ Partners45.6428571428571
Sporting Index Affiliates46.3333333333331
Grosvenor49.52
VideoSlots49.8367346938782
Casiplay Affiliates50.751
Thrills Affiliates51.0483870967743
Net Gaming Solutions52.9655172413792
Magical Spins Affiliates54.51
Game-Revenue59.3333333333331
Ellmount Affiliates62.1428571428571
Sports Interaction Affiliates701
Excel Affiliates741
Lucky Jar74.6111111111112
TTR Partners76.2222222222221
BetReels Affiliates77.3333333333331
Focal Click911
GoPro Affiliates1101
Tau Affiliates120.166666666671
Dunder Affiliates126.933333333332
Emu Partners1321
JPJ Affiliates132.666666666671
Partners Only1341
Bright Affiliates1641
Global iGaming Partners184.51
Slotpartners1891
Heroes Affiliates2311
Fairplay Casino Affiliates2331

Notable programs based on this data point are as follows:

  • Yeti Affiliates – A reasonable Reliability score with a conversion rate that’s way above average.
  • Trada Affiliates – A high Reliability score combines with a conversion rate that is significantly better than average.
  • WagerJoint – The reliability score is a little on the low side but as will be seen in the amalgamated reports the trend is consistent across larger data sets for this program and the Sign-Up Efficiency is way above average.
  • AllBritish Affiliates – A reasonable Reliability score with a conversion rate that’s significantly better than site average.
  • Betsson Affiliates – A reasonable Reliability score with a conversion rate that’s significantly better than site average.
  • L&L Europe – A very high Reliability score combines with a conversion rate that’s notably above site average.
  • White Hat Gaming – The highest possible Reliability score combines with a conversion rate that’s slightly above site average.
  • Casino Luck Affiliates – A reasonable Reliability score with a conversion rate that’s slightly above average.
  • Full Cream Affiliates – A reasonable Reliability score with a conversion rate that’s slightly above average.
  • Aspire Global (Overall) – An high Reliability score with a sign-up efficiency that is fractionally above site average.
  • Ivy Affiliates – A reasonable Reliability score with a conversion rate that’s slightly short of average.
  • Genesis Affiliates – A very high Reliability score with a conversion rate that’s slightly below average.
  • MT SecureTrade – A very high Reliability score combines with a conversion rate that’s below site average.

Sign-up to NDP efficiency

For this section we will be ordering the various programs by the ratio of sign-ups/NDPs. This gives a figure for how many player registrations a program requires to obtain one depositing player.

This stat is likely to correlate strongly with how strong/effective the operator’s follow-up process after a player registers to encourage depositing is. These processes can range from nothing to onsite pop-up CTAs to Live Chat contacts or even email/sms/phone contacts from customer support reps. The more effective the strategies the operator puts in place to convert registrations into deposits the lower this figure should be.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on number of sign-ups a program has received. So a program with a Reliability figure of 20 has received approximately 20x more sign-ups than a program with a Reliability figure of 1.

Unlike APV, Sign-Up to NDP efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramReliabilitySign-Ups/NDPs
Eskimo Casino Affiliates11
Excel Affiliates11
Fairplay Casino Affiliates11
Slotpartners11
LVBet11.1111111111111
Energy Partners11.1428571428571
Dream Team21.25
Partner-Up21.2631578947368
Revenue Partners11.2727272727273
Casiplay Affiliates11.3333333333333
SlotWolf Affiliates11.3333333333333
AllBritish Affiliates61.3464566929134
Genesis Affiliates91.3710526315789
Ivy Affiliates41.3856209150327
Boyle Affiliates11.4
VideoSlots11.4
BetReels Affiliates11.5
BetRegal Affiliates11.5
JPJ Affiliates11.5
Tau Affiliates11.5
Everum Partners21.5531914893617
Fun Affiliates11.5555555555556
MrQ Partners11.5555555555556
Affmore11.5833333333333
L&L Europe191.5915697674419
Affiliate Land41.5948275862069
SoftSwiss21.5970149253731
Casino Luck Affiliates51.6026490066225
Aspire Global71.6205357142857
CasinoCasino Affiliates41.6417910447761
Hyper Affiates11.6666666666667
White Hat Gaming201.6840579710145
SuperAffs21.6938775510204
Net Gaming Solutions11.7058823529412
Yako Affiliates11.7058823529412
NoBonus Affiliates11.72
Avalon7811.7222222222222
Frank Affiliates11.7692307692308
Twenty One Affiliates11.7826086956522
Full Cream71.8082901554404
Maneki Affiliates11.8148148148148
Yeti Affiliates71.8199052132701
Mansion Affiliates31.8219178082192
PlayGrand21.8846153846154
BitStarz11.9
Royal Affiliates11.9545454545455
Global iGaming Partners12
Magical Spins Affiliates12
MrAffiliates12
BigWin Affiliates22.1132075471698
Lucky Jar12.1176470588235
Thrills Affiliates22.1379310344828
Trada Affiliates92.1566820276498
Fantasino Affiliates12.1666666666667
Goliath Affiliates12.2
MrPlay Affiliates12.2
TTR Partners12.25
Fruity Affiliates22.2553191489362
GiG42.3333333333333
EveryMatric22.3333333333333
React Affiliates12.4
MT Secure Trade72.4606060606061
Dunder Affiliates12.5
Novi Affiliates12.5
Sun.Partners12.5
WagerJoint42.5176470588235
Karamba Partners12.5384615384615
Betsson Affiliates52.5636363636364
Calzone Affiliates22.6428571428571
Crazy Rewards12.6666666666667
Partner.Casino12.6666666666667
Grosvenor12.8
Kindred12.8
BGO Buddies12.8333333333333
Cashmio Affiliates12.8888888888889
Bright Affiliates13
Shadow Affiliates13.1111111111111
PWR Affiliates13.2222222222222
Onyx Affiliates13.3333333333333
Ellmount Affiliates13.5
Affilistars13.8
Fortune Legends Affiliates14.6666666666667
Apex Affiliates16
Game-Revenue16
Focal Click17
Revenue Giants39.0588235294118
Dafabet Affiliates19.3333333333333

Notable programs based on this data point are as follows:

  • AllBritish Affiliates – Reasonable Reliability score with a significantly above average sign-up to depositing player conversion.
  • L&L Europe – The strongest stat in terms of Reliability for this data point and a conversion rate that’s notably above average for the site.
  • White Hat Gaming – Highest Reliability figure for this section with and a sign-up to depositing player ratio that is above average.
  • Casino Luck Affilitates – Reasonable Reliability figure with a sign-up to depositing player ratio that is significantly above average.
  • Full Cream Affiliates – A high Reliability score with a fractionally above average sign-ups to deposits ratio.
  • Aspire Global (Overall) – A high Reliability score with notably above average sign-up to deposit conversion.
  • Ivy Affiliates – A reasonable Reliability score with a conversion rate that’s significantly above average.
  • Genesis Affiliates – A high Reliability score with significantly above average sign-up to deposit conversion.
  • Yeti Affiliates – A high Reliability score with above average sign-up to deposit conversion.
  • Trada Affiliates – High Reliability figure with a sign-up to depositing player ratio that is below average.
  • WagerJoint – A reasonable Reliability score and a sign-up to depositing player conversion rate that is significantly below site average.
  • MT SecureTrade – A high Reliability score and a sign-up to depositing player conversion rate that is notably below site average.

Overall Conversion Efficiency

For this section we will be ordering the various programs by the ratio of clicks/NDPs. This gives a figure for how many clicks a program requires to gain a NDP.

This stat combines both the previous stats giving an overview of how effectively the operator’s converting clicks to deposits. While the previous two stats are likely more valuable to affiliate programs to help them identify where improvements can be made, this stat is likely to be more useful for affiliates to identify which programs are most effectively using the traffic that has been sent.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Unlike APV, Overall Conversion Efficiency is not subject to bespoke arrangements with the program, it is based solely on user behaviour once they have clicked through to the operator site. As such this is a far better direct comparator of the strength and “saleability” of an operator than APV.

Affiliate ProgramClicks/NDPsReliability
SlotWolf Affiliates4.44444444444441
Jetbull Affiliates6.1251
Maneki Affiliates10.1111111111111
SoftSwiss10.7164179104481
Avalon7811.1666666666671
Affiliate Land17.017241379312
Eskimo Casino Affiliates17.51
Partner.Casino17.6666666666671
Karamba Partners18.6153846153851
BitStarz19.11
AllBritish Affiliates19.6377952755914
Dream Team24.7708333333331
Sun.Partners261
Everum Partners27.1276595744681
Partner-Up28.4385964912282
Yeti Affiliates29.6540284360195
L&L Europe29.72674418604715
Revenue Partners30.1818181818181
CasinoCasino Affiliates30.3880597014933
LVBet31.8888888888891
BetRegal Affiliates361
Affmore36.0833333333331
PlayGrand36.2884615384622
Ivy Affiliates36.5098039215695
SuperAffs36.9387755102042
Casino Luck Affiliates38.125827814575
Aspire Global38.5357142857147
Hyper Affiates38.751
Calzone Affiliates38.8928571428571
Trada Affiliates39.0230414746547
White Hat Gaming39.7188405797120
Genesis Affiliates39.74736842105312
WagerJoint40.1411764705883
BigWin Affiliates41.2075471698112
Energy Partners41.4285714285711
Full Cream41.5129533678766
Betsson Affiliates46.74
Royal Affiliates46.8636363636361
Frank Affiliates47.6923076923081
Twenty One Affiliates48.043478260871
Goliath Affiliates49.41
EveryMatric50.6410256410262
Fun Affiliates51.9444444444441
Fruity Affiliates52.680851063832
PWR Affiliates53.1111111111111
MrAffiliates54.3333333333331
MrPlay Affiliates551
Yako Affiliates57.4117647058822
Mansion Affiliates58.2465753424664
Fantasino Affiliates591
Boyle Affiliates62.0666666666671
Shadow Affiliates63.2222222222221
Casiplay Affiliates67.6666666666671
VideoSlots69.7714285714292
React Affiliates701
MrQ Partners711
NoBonus Affiliates71.322
Excel Affiliates741
Cashmio Affiliates74.1111111111111
GiG80.3466666666675
Crazy Rewards82.6666666666671
MT Secure Trade86.46666666666711
Net Gaming Solutions90.3529411764712
Novi Affiliates981
Kindred98.71
Magical Spins Affiliates1091
Thrills Affiliates109.137931034483
BetReels Affiliates1161
Grosvenor138.62
Onyx Affiliates142.666666666671
Revenue Giants148.529411764712
Lucky Jar1582
Affilistars170.21
TTR Partners171.51
Apex Affiliates1731
Tau Affiliates180.251
Slotpartners1891
JPJ Affiliates1991
Ellmount Affiliates217.51
Dafabet Affiliates227.666666666671
Fairplay Casino Affiliates2331
Dunder Affiliates317.333333333332
Game-Revenue3561
Global iGaming Partners3691
Bright Affiliates4921
Focal Click6371

Notable programs based on this data point are as follows:

  • Trada Affiliates – A high Reliability score combines with a conversion rate that is slightly better than site average.
  • AllBritish Affiliates – A reasonable Reliability score with a conversion rate that is significantly above site average.
  • L&L Europe – A very high Reliability score in this data set with a conversion rate that’s significantly above average.
  • White Hat Gaming – A very high Reliability score with a conversion rate that’s above site average.
  • Casino Luck Affiliates – A reasonable Reliability score with a conversion rate that is above site average.
  • Full Cream Affiliates – A reasonable Reliability score with a conversion rate that is fractionally above site average.
  • Yeti Affiliates – A reasonable Reliability score with a conversion rate that’s significantly better than average.
  • Aspire Global (Overall) – A reasonable Reliability score with a conversion rate that’s above average.
  • Ivy Affiliates – A reasonable Reliability score with a conversion rate that’s above average.
  • Genesis Affiliates – A high Reliability score with a conversion rate that is above site average.
  • Wagerjoint – Reliability is a little low but the trend is in line with longer term figures and conversion is slightly above average.
  • MT SecureTrade – A high Reliability score with a conversion rate that’s significantly below average.

Click Value

For this section we will be ordering the various programs by the value they deliver per click received.

Click value is likely the most useful stat for affiliates looking to determine which programs are paying the most for your traffic as it takes into consideration both the value that is returned for each player alongside how many clicks it takes the program to convert a player. Readers should be aware that this figure is going to be subject bias via bespoke deals, but is more stable than APV due to clicks remaining constant regardless of the revenue deal on offer.

Alongside this figure you will find a Reliability figure. Again the Reliability figure uses a 20 point scale, but this time the figure is based on the number of clicks a program has received. So a program with a Reliability figure of 20 has received approximately 20x more clicks than a program with a Reliability figure of 1.

Affiliate Program% Away from AverageReliability
WagerJoint100%+3
BitStarz100%+1
LVBet100%+1
Karamba Partners100%+1
Fruity Affiliates100%+2
Trada Affiliates100%+7
Focal Click100%+1
Everum Partners100%+1
Kindred100%+1
JPJ Affiliates100%+1
AllBritish Affiliates100%+4
VideoSlots100%+2
Sun.Partners100%+1
PWR Affiliates91-100%1
NoBonus Affiliates81-90%2
Energy Partners71-80%1
SoftSwiss51-60%1
Affmore51-60%1
Hyper Affiates41-50%1
Fun Affiliates41-50%1
BetReels Affiliates41-50%1
Cashmio Affiliates41-50%1
Slotpartners31-40%1
L&L Europe31-40%15
Ellmount Affiliates21-30%1
Partner-Up21-30%2
Yako Affiliates11-20%2
Avalon781-10%1
GiG-1-10%5
Net Gaming Solutions-1-10%2
Betsson Affiliates-11-20%4
Affiliate Land-11-20%2
Yeti Affiliates-11-20%5
SuperAffs-11-20%2
MrQ Partners-11-20%1
White Hat Gaming-11-20%20
Lucky Jar-21-30%2
Casino Luck Affiliates-31-40%5
Dream Team-31-40%1
MT Secure Trade-31-40%11
Aspire Global-31-40%7
Frank Affiliates-31-40%1
Full Cream-31-40%6
MrAffiliates-41-50%1
Maneki Affiliates-41-50%1
CasinoCasino Affiliates-41-50%3
PlayGrand-41-50%2
Apex Affiliates-41-50%1
EveryMatric-51-60%2
TTR Partners-61-70%1
Twenty One Affiliates-71-80%1
Ivy Affiliates-71-80%5
Revenue Giants-71-80%2
Thrills Affiliates-71-80%3
Genesis Affiliates-71-80%12
Boyle Affiliates-71-80%1
Dunder Affiliates-71-80%2
Tau Affiliates-81-90%1
Excel Affiliates-91-100%1
Game-Revenue-91-100%1
Onyx Affiliates-91-100%1
Affilistars-91-100%1
Bethard-91-100%1
BetRegal Affiliates-91-100%1
BigWin Affiliates-91-100%2
Bolt Affiliates-91-100%1
Bright Affiliates-91-100%1
Calzone Affiliates-91-100%1
Casiplay Affiliates-91-100%1
Crazy Rewards-91-100%1
Dafabet Affiliates-91-100%1
Emu Partners-91-100%1
Eskimo Casino Affiliates-91-100%1
Fairplay Casino Affiliates-91-100%1
Fantasino Affiliates-91-100%1
Global iGaming Partners-91-100%1
Goliath Affiliates-91-100%1
GoPro Affiliates-91-100%1
Grosvenor-91-100%2
Heroes Affiliates-91-100%1
Ikibu Affiliates-91-100%1
Jetbull Affiliates-91-100%1
Magical Spins Affiliates-91-100%1
Mansion Affiliates-91-100%4
MrPlay Affiliates-91-100%1
Novi Affiliates-91-100%1
Partner.Casino-91-100%1
Partners Only-91-100%1
React Affiliates-91-100%1
Revenue Partners-91-100%1
Royal Affiliates-91-100%1
Shadow Affiliates-91-100%1
SlotWolf Affiliates-91-100%1
Sporting Index Affiliates-91-100%1
Sports Interaction Affiliates-91-100%1

Notable programs based on this data point are as follows:

  • Trada Affiliates – A high Reliability score combines with a Click Value that is way better than site average.
  • WagerJoint – The reliability score is a little on the low side but as will be seen in the amalgamated reports the trend is consistent across larger data sets for this program and the Click Value is way above average.
  • AllBritish Affiliates – A reasonable Reliability score with a Click Value that is significantly above site average.
  • L&L Europe – A very high Reliability score in this data set with a Click Value that’s above average.
  • White Hat Gaming – A very high Reliability score with a Click Value that’s below site average.
  • Casino Luck Affiliates – A reasonable Reliability score with a Click Value that is below site average.
  • Full Cream Affiliates – A reasonable Reliability score with a Click Value that is significantly below site average.
  • Yeti Affiliates – A reasonable Reliability score with a Click Value that’s below average.
  • Aspire Global (Overall) – A high Reliability score with a Click Value that’s significantly below average.
  • Ivy Affiliates – A reasonable Reliability score with a Click Value that’s significantly below average.
  • Genesis Affiliates – A reasonable Reliability score with a Click Value that is way below site average.
  • Betsson Affiliates – A reasonable Reliability score with a Click Value that’s below average.
  • MT SecureTrade – A high Reliability score with a Click Value that’s significantly below average.

Conclusion

Firstly, of the two reports published in conjunction, this report is likely more valuable in indicating the most recent performance of a program. Where a program has made significant changes recently this will be the more useful report. The 2017-18 Report which is based on a large data set is more useful in terms of drawing stronger conclusions about the performance of programs.

So now to review the conclusions that can be drawn from this report. To help easily assess the performance of the various ‘higher reliability’ level programs we’ve put together a traffic lighted table which can be seen below:

Firstly the good:

  • AllBritish Affiliates – The only program to return above average results in every single category, AllBritish Affiliates are the stand out stars of this year’s report. They are converting clicks to sign-ups well and continuing the trend in sign-ups to NDPs. To cap it all off they are them providing a high player value on top of great conversion.
  • L&L Europe – While there is some variance from property to property the sum total performance across all program on the L&L Europe platform is exemplary. This is a group that knows what they are doing with traffic and is efficiently converting clicks to players.
  • Trada Affiliates – Over 2019 Trada Affiliates have delivered way above Average Player Value and are performing well at converting clicks to sign-ups. Their conversion from sign-up to depositing players is could use a little improvement but overall Trada Affiliates are delivering excellent value for each click delivered.
  • WagerJoint Affiliates – Another repeat winner. WagerJoint Affiliates are delivering exceptional Average Player Value and are performing well at converting clicks to sign-ups. Their conversion from sign-up to depositing players could use some work. WagerJoint Affiliates now qualify for our Top Value Partner 2018 badge.
  • White Hat Gaming – It would be easy to overlook the White Hat Gaming platform in this report. Their poor performance in the Average Player Value/Click Value categories could be mis-leading. As this is an amalgamated state for all WHG programs we work with – many of which we have not negotiated any improved revenue arrangements with – these stats are artificially depressed though. The important stats for assessing the platform as a whole are the conversion stats, each of which is above average when compared to the market as a whole. That means that this platform is more effective at converting clicks to players than most operators and you just need to negotiate yourself a favourable revenue deal to benefit from the above average conversion.
  • Aspire Global – Aspire Global have exactly the same issue as White Hat Gaming. Their poor performance in the Average Player Value/Click Value categories could be mis-leading. As this is an amalgamated state for all Aspire Global programs we work with – many of which we have not negotiated any improved revenue arrangements with – these stats are artificially depressed though. The important stats for assessing the platform as a whole are the conversion stats, each of which is above average when compared to the market as a whole. That means that this platform is more effective at converting clicks to players than most operators and you just need to negotiate yourself a favourable revenue deal to benefit from the above average conversion.
  • Genesis Affiliates – The APV for this program has been significantly below our site average but without a bespoke deal in place this program are operating with a significant handicap in this performance indicator. Looking at the three other indicators however we can see that they are preforming slightly above average when converting clicks to sign-ups and above average when it comes to converting those sign-ups to NDPs. Genesis Affiliates now qualify for our Top Value Partner 2018 badge.

Now on to some areas that could be improved by various operators:

  • MT SecureTrade – We will set aside the APV stat (given the amalgamation of programs, the majority of which we will not have bespoke deals with, platforms as a whole are generally disadvantaged in reaching our site average). Overall this platform seems to be struggling to convert clicks to sign-up and sign-ups to NDPs. This strongly suggests that site designs need to be reviewed with a Conversion Rate Optimisation focus, that registration processes should be streamlined and that post registration engagement strategies could use improvement.
  • It should be noted that the figures for this report were gathered on the 31th of December, meaning that the year’s figures could be up to a couple of days short. This isn’t a large enough omission that we feel it would make any significant difference to the results and as all programs were reviewed at approximately the same time, the impact is the same on everyone.

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