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80% of Advertising Budgets now Spent Online

by Glenn Baird - November 29, 2018

It has been revealed that UK betting firms now spend much more on online advertisements than they do on any other advertising medium.

GambleAware, released numbers this weekend showing that gambling operators spent £1.5 billion on advertising in 2017, which sees the amount spent on marketing rise by well over 50% in the previous 3 years.

£747 million was spent on direct online advertising in the past 3 years, whilst the amount spent on social media was £149 million. The total spent on online marketing amounts to almost four-fifths of the complete marketing spend by gambling companies in the UK.

TV advertising, the source of potential self-imposed advertising restrictions, reached £243m in the past three years which is 15% of the total figure.

GambleAware CEO Marc Etches said the report “shows that much more attention needs to be paid to the extent of gambling-related marketing online, and that internet companies and social media platforms must share in the responsibility to protect children.”

The report comes on the back of the Gambling Commission’s release on the increase of the number of children engaging in online gambling that came out last week.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.