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Bethard Group to Leave the UK Market

by Glenn Baird - June 18, 2020

Malta based betting group, Bethard, has announced that they will be leaving the UK market, just 2 years after being awarded a licence to operate in the country.

An announcement on their UK based site read quite simply:

“We’re leaving…”

”All gameplay will be blocked from the 06/07/2020.”

Customers will have until the 10th of August to withdraw any funds they currently have resting in accounts.

Bethard has clarified that their position in the UK was proving not to be profitable and that they were now going to focus their efforts on markets where they felt they could make money.

Bethard were awarded their UK licence back in 2018, something that needed to be delayed until their flagship brand ambassador, Zlatan Ibrahimović, left Manchester United to go play in the US league.

The high profile advertising campaign, featuring Sweden’s most famous sporting export was just one piece of an expansion project that saw the Bethard brand make serious strides over that last few years.

Their departure from the UK is not the first, with the likes of 188BET, Betclic Everest, ComeOn and Royal Panda all leaving recently. And whilst this may be the highest profile exit from the UK gambling market, it is unlikely to remain that way as tighter regulations await operators in the country.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.