Betsson Fail in Challenge Against Dutch Advertising Laws
by Glenn Baird - January 27, 2020
Swedish gambling company, Betsson has failed with their challenge of Dutch laws that prohibits the publication of any text that promotes gambling.
It was agreed on Wednesday by the Netherland’s Council of State that any online article found to be promoting gambling would be considered in breach of gambling law, something that was originally determined by the regulator, Kansspelautoriteit (KSA).
The Council of State announced the ruling after an appeal was made against the KSA by Content Publishing Ltd (CPL), who are a Malta based marketing company and a subsidiary of Betsson.
The KSA had considered CPL’s advertising of Betsson sites, through text containing hyperlinks to run counter to Dutch gambling laws.
CPL argued that Dutch law was far to unclear on the matter and also cited the text as “editorial information.”
A ruling was made in February 2019 to uphold the decision, something that CPL had appealed and had that appeal turned down.
All forms of gambling advertising are deemed illegal in the Netherlands, and what this most recent hearing proves is that anything for of text could conceivably fall into that bracket will not be tolerated in the country.
It would appear that whether text is deemed overtly promotional or not, if finds its way in to the public realm and can in any way lead the reader back to a gambling website, it would appear that the text in question will be deemed illegal.