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Betsson Fail in Challenge Against Dutch Advertising Laws

by Glenn Baird - January 27, 2020

Swedish gambling company, Betsson has failed with their challenge of Dutch laws that prohibits the publication of any text that promotes gambling.

It was agreed on Wednesday by the Netherland’s Council of State that any online article found to be promoting gambling would be considered in breach of gambling law, something that was originally determined by the regulator, Kansspelautoriteit (KSA).

The Council of State announced the ruling after an appeal was made against the KSA by Content Publishing Ltd (CPL), who are a Malta based marketing company and a subsidiary of Betsson.

The KSA had considered CPL’s advertising of Betsson sites, through text containing hyperlinks to run counter to Dutch gambling laws.

CPL argued that Dutch law was far to unclear on the matter and also cited the text as “editorial information.”

A ruling was made in February 2019 to uphold the decision, something that CPL had appealed and had that appeal turned down.

All forms of gambling advertising are deemed illegal in the Netherlands, and what this most recent hearing proves is that anything for of text could conceivably fall into that bracket will not be tolerated in the country.

It would appear that whether text is deemed overtly promotional or not, if finds its way in to the public realm and can in any way lead the reader back to a gambling website, it would appear that the text in question will be deemed illegal.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.