Betway Team Up With Bremen
by Glenn Baird - August 18, 2017
Betway have increased their ties within German football by signing a three year deal with Werder Bremen. Until now, the British bookmaker had struck deals with four other German clubs, none of which currently play in German top flight.
St. Pauli, Union Berlin, Eintracht Braunschweig and Dynamo Dresden are all Bundesliga 2 sides that that Betway currently sponsor but this deal is their first foray into Germany’s leading division. Werder Bremen enjoyed relative success in the middle of the last decade, lifting the Bundesliga in the 2003/04 season and despite a lack of success in recent years are still considered a mainstay of the division.
Betway is clearly aware of the draw that football fans have towards betting companies, having recently sponsored West Ham United in England and currently working alongside Belgian champions RSC Anderlecht as their official betting partner.
Betway’s Anthony Werkman, Marketing and Operations Director, said: “We are really happy to announce our latest partnership with Werder Bremen. The Bundesliga is at the forefront of world football and we’re delighted to be a part of it.
“With a number of football sponsorship deals in place, the season ahead is a very exciting one for us. We’re very much looking forward to increasing our involvement in German football, especially with a top club like Bremen as they head into the 2017/18 campaign.”
Christian Rauhut, Sales Director of Werder Bremen, said: “Betway are one of the leading online bookmakers in Europe and we’re thrilled to be partnering with them. It emphasises the power of our brand that Betway have selected Werder Bremen as a partner, as they take the next step in the highest German league. We are really excited about the co-operation.”