Boyle Sports Casino Signs up to Larne FC Shirt Sponsorship Deal
by Glenn Baird - August 19, 2020
Northern Ireland’s Larne FC announced yesterday that they would entering into a partnership with Boyle Sports, who are set to become the principle shirt sponsor for the football club during the 2020/21 season.
The deal signals Boyle Sports first football sponsorship partnership in Northern Ireland and just the latest in a series of moves that see the company look to expand beyond Ireland.
Boyle Sports are the largest betting shop company in Ireland and currently has its sights firmly set on expansion Britain and Northern Ireland. Boyle Sports has already penned a sponsorship deal with Birmingham FC, which is in keeping with their desire to cement the West Midlands a hub for their UK operations.
Larne FC is a professional football club based in Larne in County Antrim. The team plays in the NIFL Premiership and managed to finish in 6th place last season, just one place short of the requirements for European football.
The club plays at Inver Park, which has a capacity of just over 1000. They were founded in 1889 and their big rivals are Ballyclare Comrades and Carrick Rangers, known as the “The East Antrim Derby”.
The club is owned by Purplebricks co-founder, Kenny Bruce, who helped to secure Larne FC their first ever NIFL title in the 2018/19 season.
Larne chairman Gareth Clements said: “We are delighted and thrilled to be welcoming BoyleSports as the club’s new principal shirt partner.
“This is a very exciting day in the history of our club, and another milestone on our current journey.
“To be attracting a blue-chip company as a commercial partner, speaks volumes for the strides we continue to make in building Larne Football Club as a recognised brand, on and off the pitch.
“The business models of both partners are very much aligned, in that both are growth and success driven.
“Throughout our discussions it was clear that BoyleSports identified the club as the perfect partner to support their growth ambitions in the UK and Ireland market.
“I believe the collaboration can help us deliver on the aspirations we have for the incoming season.
“We are also extremely impressed with the way they want to give back to the fans, so we can look forward to some unique activations coming down the line in this area.”
CEO for BoyleSports Conor Gray said: “We now have an extensive network of 39 shops throughout Northern Ireland and are thrilled to team up with Larne FC for our first football sponsorship here.
“We believe they are a team whose recent progress and ambitions match those of our own and we are confident this partnership will lead to a very successful season for both Larne and BoyleSports.”
You can find our reviews of BoyleSports Casino here.