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Cardiff City in Shirt Deal

by Glenn Baird - October 1, 2017

Cardiff City are the latest English Championship club to strike a shirt sponsorship deal with a betting firm, making the official betting partner for the club.

It was announced on Thursday that the football club have signed a deal that will last for the remainder of the 2017/18 season with the Philippines based betting company.

K8 will also organise competitions at the ground on match days, offering fans and punters the chance to win various exclusive prizes.

Marketing head for, Luke Gilsenan,, stated in an announcement made on the club’s website that: “We are delighted to become the official betting partner of Cardiff City Football Club.

“With a loyal and passionate fan base and with the drive and ambition for promotion, this partnership will bring fantastic brand awareness for which is crucial for a new brand like ourselves.”

Ken Choo, Executive Director & CEO at Cardiff City, returned the sentiment by saying that, “We’re delighted to have on board as our official betting partner for the 2017/18 season.

“I’m sure Cardiff City supporters will enjoy the competitions and ideas that they have lined up for them.”

Cardiff are currently riding high at the top of the league, having picked up 7 wins from their opening ten games.
A quick flick thought the Championship table will reveal that well over half the clubs in the league have shirt sponsorship deals with betting companies. Growing press coverage over the influence of gambling in UK football has seen a rise in opposition to gambling advertising in the sport.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


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