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Catena Media Ordered to Cease and Desist

by Glenn Baird - August 18, 2017

Earlier this week, affiliate network Catena Media were issued with a cease and desist order by the Dutch gambling regulator – Kansspelautoriteit. The intervention came after it was discovered that the performance marketing company had been violating Dutch gambling regulations through its advertising of various iGaming brands.

The firm, who operate out of Malta have been instructed to end all promotions it is responsible for in The Netherlands and has been told they will not be offering any such promotions in the future in the country. If Catena Media do not observe the demands of the cease and desist order then The Netherlands Gaming Authority have stated that they will enforce a fine of up to 21,000 Euros against the firm.

The cease and desist order stated that Catena Media had been pursuing players from The Netherlands by endorsing certain iGaming operators on affiliate websites. The sites in question cannot now be reached by anyone living in The Netherlands.

Through their main office in Malta, Catena Media have become a successful affiliate for online gambling companies. Their most lucrative transaction to date is the 15 million Euro acquisition of
New Dutch laws mean that iGaming operators and affiliates cannot advertise to potential customers in The Netherlands by using symbols that are traditionally associated with the country. This means that windmills, tulips and clogs are out of the question. On top of this, affiliates using .nl cannot direct Dutch players to .com iGaming sites.

In order to avoid any further confusion and to add more definition to some grey areas to the laws surrounding online gambling in The Netherlands a fully comprehensive legal framework is currently being drawn up by the Dutch Senate. However, it is unlikely that anything will be in place before 2018.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.