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Catena Media Ordered to Cease and Desist

by Glenn Baird - August 18, 2017

Earlier this week, affiliate network Catena Media were issued with a cease and desist order by the Dutch gambling regulator – Kansspelautoriteit. The intervention came after it was discovered that the performance marketing company had been violating Dutch gambling regulations through its advertising of various iGaming brands.

The firm, who operate out of Malta have been instructed to end all promotions it is responsible for in The Netherlands and has been told they will not be offering any such promotions in the future in the country. If Catena Media do not observe the demands of the cease and desist order then The Netherlands Gaming Authority have stated that they will enforce a fine of up to 21,000 Euros against the firm.

The cease and desist order stated that Catena Media had been pursuing players from The Netherlands by endorsing certain iGaming operators on affiliate websites. The sites in question cannot now be reached by anyone living in The Netherlands.

Through their main office in Malta, Catena Media have become a successful affiliate for online gambling companies. Their most lucrative transaction to date is the 15 million Euro acquisition of AskGamblers.com.
New Dutch laws mean that iGaming operators and affiliates cannot advertise to potential customers in The Netherlands by using symbols that are traditionally associated with the country. This means that windmills, tulips and clogs are out of the question. On top of this, affiliates using .nl cannot direct Dutch players to .com iGaming sites.

In order to avoid any further confusion and to add more definition to some grey areas to the laws surrounding online gambling in The Netherlands a fully comprehensive legal framework is currently being drawn up by the Dutch Senate. However, it is unlikely that anything will be in place before 2018.