EveryMatrix Working to Re-Install UK Gambling Licence
by Glenn Baird - September 16, 2019
Last week it was revealed that the UKGC has suspended the licence of casino operator EveryMatrix after the UK regulator had unearthed some concerns surrounding their compliance with responsible gambling laws. Just a few days ago EveryMatrix revealed via their website that they had already started taking the necessary steps needed to have that licence reinstated.
The company have stated that they will be working closely with compliance start-up beBettor, in a deal that EveryMatrix hopes will see them re-stated with a licence that will allow them to begin trading in the UK again.
The following statement from EveryMatrix CEO, Ebbe Groes was left on their website:
“We’re excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players.
“Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”
There was also a statement from beBettor CEO, Harry Cott:
“Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way.
“Given the average online gambler in the UK now has 4 accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.
“We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”
beBetter are a software company that uses data to help estimate how much individual customers can afford to spend.