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Flutter and Stars to Merge

by Glenn Baird - March 31, 2020

The Competition and Markets Authority (CMA) have given the go-ahead on a merger between gambling companies Flutter and Stars.

Flutter owns Paddy Power and Betfair, and Stars owns Sky Bet. The merger will see the separate companies combine into one of the largest betting firms in the UK, with a combined revenue of £1.5 billion.

One major concern that was investigated prior to the announcement was a fear that consumers with existing accounts might be offered poorer odds, weaker promotions or products that were not up to standard.

However the investigation found that competition between existing gambling firms, such as Bet365 and William Hill would ensure that consumers had enough choice to switch to another operator, something that should ensure the new company remains competitive.

The CMA then concluded that the merger would not leave consumers worse of and as a result decided to give the merger the green light.

As part of the investigation the CMA liaised with other competition authorities in the US, Germany and Austria.

Details of the investigation can he found here.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.