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Football Index in Advertising Ban

by Glenn Baird - August 23, 2019

Football Index have been stung by the UK’s Advertising Standards Authority for violating age restrictions placed on who can appear in gambling advertisements.

The betting company, who act as a platform to buy and sell football players in a system of rising stocks and shares, have been forced to remove an advert spearheaded by 19-year-old Borussia Dortmund and England internationalist, Jadon Sancho.

The advert is in breach of the Committee of Advertising Practice which prevents anyone who is under 25 or appears to be under 25 from appearing in gambling advertisements. The one exception to this is when a consumer is in a situation where they can actually wager, the prime example being when you are logged into a betting site.

The advert in question called Jadon Sancho ‘The Big Mover’, claiming and claimed that “handsome profits” were being seen by those who had chosen to back the teenager.

To make matters worse the advert also had appearances from Chelsea’s Callum Hudson-Odoi, Manchester United’s Marcus Rashford, Manchester City’s Sterling, and the biggest name in French football at the moment, Paris Saint-Germain starlet Kylian Mbappé. All 4 of the players mentioned are under the age of 25, with Hudson-Odoi still only 18 years old.

Marketing director, Mike Bohan, said : “We have reviewed our marketing practices to ensure they are compliant with the advertising regulations and accurately represent Football Index’s socially responsible platform.” “We now consider the matter closed.”

The timing for this could not have been worse for the betting firm as allegations of children being exposed to gambling advertisements via social media emerged just a few days earlier.

In a report conducted by Bristol University and Demos where almost 900,000 tweets relating to gambling were examined, it was unearthed that around 41,000 of the accounts in question belonged to children under the age of 16.

The research also claimed that nearly three-quarters of esports advertisements were in breach of advertising law, something that is likely to have motived the watchdog to single Football Index out for their particular violation.