Gambling Ads Banned During Australian Sports Airings
by Glenn Baird - September 4, 2018
Online sports broadcasts in Australia will no longer be allowed to show gambling advertisements between the hours of 5am and 8.30pm. The new legislation will be active as of the 28th of September.
In March this year the same ban was put in place for all televised and radio sports broadcasts, meaning that the ban for online companies is simply aligning all broadcasters under the same legislation.
The Chair for the Australian Communications and Media Authority, Nerida O’Loughlin confirms, “This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”
During the hours where advertising is still legal there are limits to the number of times adverts can be shown, with different limits in place for different sports.
Exceptions can be put in place for sporting events that have had to alter the time of their broadcast at short notice.
Pressure was applied to implement the rules online by Commercial Radio Australia, who felt that the ban offered broadcasters on the internet an unfair advantage.
This is the latest in a series of changes to Australian law, looking to reduce the impact of problem gambling in the country.