Gambling Firms to Stop Radio and TV Advertising During Lockdown
by Glenn Baird - April 28, 2020
Members of the Betting and Gaming Council (BGC), a group made up of some of the largest betting firms in the UK, have agreed to stop advertising their businesses on TV and radio as long as the country remains in lockdown.
The BGC, which makes up 90% of all gambling companies in the UK, said that all radio and TV advertising slots will either be cancelled or they will be replaced with advertising slots for gambling addiction charities.
Michael Dugher, the BGC’s chief executive said: “From day one of this crisis we have sought to protect customers potentially at risk.
“This latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.”
All companies will have until the 7th of May to pull their adverts from TV and radio, with the ban in place until the 5th of June at the very earliest.
Chair of the all-party parliamentary group on gambling-related harm, Caroline Harris said: “This is a clear admission that gambling advertising is having a profound effect on the level of problem gambling we are seeing across the UK.
“I welcome today’s decision but I wish it could have been made on day one of the lockdown, rather than six weeks down the line. The damage already done is hard to comprehend. It’s vital that this is extended to all gambling advertising on all mediums throughout this pandemic.”
Dugher went on to say: “There will always be alarmist noises from anti-gambling prohibitionists who just want to grab headlines.
“We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond.”