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by Glenn Baird - November 30, 2020
Betsson has continued to expand its StarCasino brand by teaming up with Italian football team, SSC Napoli.
The Betsson owned brand already acts as a platform partner for both AC Milan and Inter Milan, with this deal allowing the sports betting firm to spread its influence to the south of Italy.
Sticking to the current Decree laws that exist in Italy regarding gambling advertising, Betsson launched a brand new digital media platform that only promotes Serie A content and contains no betting or gambling market advertising.
So, instead of promoting the StarCasino brand directly, Betsson has used the online platform to work with their Serie A partners to bring exclusive content, including short video clips and news articles, none of which mention gambling.
“We have always been committed to strengthening and growing our brand through innovative and engaging activities that position us close to sports enthusiasts and fans,” said Ronni Hartvig, Chief Commercial Officer at Betsson Group.
“The fun-loving spirit, the dedication to the community together with a deep passion, are some of the positive values we share with SSC Napoli, which lead us to invest in high quality, creative and innovative entertainment. Especially at a time when it is not possible to attend football matches in person.”
Betsson has announce that it will continue working with Napoli for the remainder of the season in order to create more exclusive content for the website.
“StarCasinò.sport – a platform that has embarked on an innovative and creative path in the publishing of digital sports news that we are sure will further enrich the emotional involvement of the Azzurri supporters,” said Alessandro Formisano, Head of Operations, Sales & Marketing for SSC Napoli.
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