High Volumes of Betting Ads could Turn Kids onto Gambling
by Glenn Baird - March 27, 2020
A report published by researchers at Ipsos Mori and the University of Stirling revealed that 96% of people aged 11-24 had seen gambling advertising of some variety over the last month, something was likely to lead to them gambling in the future.
The report concluded that TV advertising, adverts on social media and the influence of family members were likely to lead to the normalisation of gambling in young people, which in turn meant there was a much higher chance that they would do so themselves.
“Regular exposure to gambling promotions can change perceptions and associations of gambling over time and impact the likelihood they will gamble in the future,” they said.
Despite banning gambling ads on TV during live sporting broadcasts before a 9pm watershed, there has been no limit on the number of ads that can appear on social media.
Findings in the report estimate that roughly 41,000 followers of gambling-related accounts over various social media platforms were likely to be people aged under 16.
6% of all followers of gambling-related social media accounts are estimated to be under 16, a number that rises to 17% when esports are taken into account.
Labour MP, Carolyn Harris had the following to say about the report:
“Gambling has been normalised to such an extent that young people grow up thinking this is a harmless activity,” she said.
“Those who are targeted today will be the problem gamblers of tomorrow. It’s time they realised the harm they’re doing via this indoctrination.”
She went on to raise her concern over the extent to which gambling adds can be view on social media:
“It’s even more terrifying at this current time, the only source of entertainment for some young people is social media,”
Harris was part of the parliamentary group who called for a daily limit of £50 to be placed on gambling activity during the current Corona virus crisis that we are all experiencing.
So far there has been nothing to prove that gambling advertising on social media is on the rise, with bookmakers claiming that, if anything, they have tried to reduce it.