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iGB – Setting a Standard the Industry Could Learn From.

by ThePOGG - July 13, 2019

For those who are followers of Bryan Bailey and Casinomeister, you’re likely aware that Bryan recently called into question iGaming Business’s decision to include a full page advert for rogue affiliate program Affiliate Edge.

Bryan’s concerns are well founded. The problems with Affiliate Edge are well documented and started in early 2017. They began with a hostile takeover – the ownership level personnel that had done such a stellar job of building the positive reputation of this brand were forced out and new owners stepped in. That would not be problematic in itself, but rumours then started to circulate of ties to the toxic AffPower organisation and shortly after multiple affiliate sites started reporting that there were suspected changes in their player and revenue stats that left them question whether players were being detagged in breach of the agreed affiliate contracts. Terms were then changes that indicated that the affiliate community’s worst fears were in fact true and then the key personnel at the operator, including both the long time Casino Manager and Head of Affiliates, left without having other jobs to go to, reportedly because they did not want to be associated with the goings on at Affiliate Edge. The problems even extended so far as the affiliate account of the deceased Ted Loh – that was being used to support his widow and children – showing a sharp drop in deposits over the same period other affiliates were reporting the same issues.

Since that point Affiliate Edge have effectively been a pariah with any online community or group that holds any concern for the welfare of their brand.

As such the publication of a full page advert for Affiliate Edge in a recent edition of the iGB magazine came as an unpleasant surprise to many people, especially given that iGB had previously committed to not working with this program in future.

The rights and wrongs of this particular situation have been covered extensively elsewhere and there’s not really much more to say about this. What we would however like to draw attention to is iGB representative Alex Pratt’s response to this situation:

Everyone makes mistakes. No exceptions. The bigger the organisation the greater the chance of a miscommunication of misunderstanding resulting in something not working as it should. Most of these mistakes will be trivial in nature. But the real test isn’t eliminating mistakes, it’s knowing how to deal with them when they do occur.

With the above statement, Alex Pratt has addressed this issue directly, took responsibility and immediately volunteered a solution that ensured a good cause will benefit from the mistake.

We here at ThePOGG.con feel that where groups within our industry do the right thing it is just as important to recognise this as it is to report on problematic issues. By making the offer to donate the proceeds of this interaction, iGB has demonstrated its commitment to maintaining advertising standards and with his quick and decisive management of this situation Alex Pratt has to be considered a genuine credit and asset to iGB and the industry as a whole.