ThePogg logo unclaimed offers
Turn geolocation on
Locale settings

Currently viewing:

English in United Kingdom – your source for reliable information about online gambling.

  • Over 2k complaints managed and $2 million returned to players.
  • The largest collection of detailed casino reviews available online.
  • Bonus value reports to tell you how bonuses really compare.
  • Detailed game guides to help you learn to play.

I certify that I am over 18 years of age and I have read and agreed to the:

We respect your privacy and won't share your email address.
[X] Close this form and return to site

LeoVegas CEO is Joined by Swedish Trade Association for Online Gambling Secretary General in Criticism of Sweden’s Online Gambling Regulations

by Glenn Baird - September 3, 2020

Gustaf Hagman, president and CEO of LeoVegas was openly critical of Sweden’s current online gambling restrictions, stating last month:

“It is therefore remarkable that Sweden, despite massive criticism from most areas, has moved in the opposite direction and introduced new, temporary restrictions, effective July 2, focused particularly on online casino.

“There is a large risk that these restrictions, implemented entirely without supporting factual data, are undermining the Swedish regulation system and driving players to companies without Swedish licences, where player protection is nonexistent.”

Gustaf Hoffstedt, secretary general of the Swedish Trade Association for Online Gambling has joined Hagan in his criticism, stating that:

“The criticism has been righteous since it points to the fact that the temporarily governmental actions towards the gambling industry were not only counter-productive but based on assumptions that turned out to be false.”

“The governmental actions enforced restrictions for online casino, with statements that online casino was intensely increasing due to COVID-19 and home sitting. That turned out to not be the case, but the measures were enforced anyway, and therefore deserve criticism.”

He went on, adding his concerns that operators could be forced into leaving Sweden if the regulations are maintained:

“The legislation as such is actually pretty good. The problem is that we have a trigger-happy government keen on adding new layers to the legislation. The new layers are so many that the regulation we have today differ a lot from the regulation that was implemented in January last year.

“This has caused a great deal of unpredictability for locally licensed operators whereas unlicensed operators seem to get on well in that environment. I believe we will see one or two cases of returned licenses before the end of the year, primarily niche operators with a focus on online casino.”

Hoffstedt went on to explain how he felt a balance between keeping online gambling worthwhile for licenced operators and keeping players safe needs to be reached:

“Understand and accept the fact that it is the consumer, not the industry nor the state, that decides whether games are played within or outside the licensing system.

“As a consequence, the state must not be too harsh towards licensed operators, since they are the ones that shall attract the punters to the licencing system. Politicians and regulators tend to overestimate the value of repressive measures (IP-blocking, payment blocking etc.) and underestimate the importance of creating an offer within the licensing system that the consumer finds attractive.”

He concluded by saying:

“The need of stability and predictability. We were pleased with the new regulation but did not pay enough attention to the fact that the government immediately started to change fundamental parts of that regulation.

“When the government asks the industry for aid and support, the industry shall reply positively but also ask for stability and predictability.”

You can check out our Leovegas Casino reviews here.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.