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LeoVegas Signs Up to Gig Comply

by Glenn Baird - December 21, 2020

LeoVegas has signed an agreement with Gaming Innovation Group allowing the operator use of its affiliate marketing compliance tool, GiG Comply.

Gig Comply allows operators to meet the standards for compliance set in different markets through automated checks.

The software can scan up to 30,000 pages each day to help ensure that operators are meeting the standard for marketing set by different regulators.

LeoVegas say that the deal highlights determination to meet marketing standards in all markets and will increase their controls over third party advertising.

Jonas Warrer, managing director of GiG Media, said ‘’We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users.

“Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions.”

Richard Brown, CEO of GiG, commented: “Over the last 12 months GiG has simplified our business around our core B2B offering with significant growth in revenue and EBITDA for the first nine months of 2020.

“As we are seeing continued expansion opportunities on all our three business segments we wanted to strengthen our cash position to be able to take advantage of those opportunities. We are happy that GiG is now in a place where we can attract capital from institutional investors on competitive terms to accelerate the business further.”

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The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.

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