Liverpool Sued for BetVictor Deal
by Glenn Baird - June 9, 2020
Liverpool FC has entered into a legal dispute with Winlink who are suing the Premier League club for a reported £1.1m.
Winlink claim that they were responsible for setting up the £15m sponsorship deal between the league leaders and online gambling operator, BetVictor and are now seeking commission of just over £1m for their role in the deal.
Winlink claims to have introduced the powers that be at Liverpool FC to BetVictor back in 2013 and helped to commission a deal that would see the operator used as the primary sponsor on the club’s training kit.
Winlink says it was “heavily engaged over a number of years in securing a successful introduction… and in assisting to bring about a sponsorship deal”, which led to a £5-million-a year deal for three seasons between 2016/17 to 2018/19.
Liverpool FC have rubbished the accusation, claiming that the deal was brokered by their former Head of Global Partnerships Rafaella Valentino – a friend of BetVictor CEO Andreas Meinrad.
The battle has made its way to the UK’s High Courts with Andrew Sutcliffe QC arguing the case for Winlink. Sutcliffe has pointed out that Winlink has a proven track record for setting up deal between football clubs and betting firms. He points out that they have established deals involving clubs such as Arsenal, Chelsea, Inter Milan and Juventus, all of them with betting firms and all of them resulting in a commission fee for Winlink.
In a forthright accusation Sutcliffe states that ““Liverpool had not kept its side of the bargain.”
In this instance Liverpool’s defence was headed up by Robert Anderson QC, who rubbishes claims that Winlink held any influence over the deal.
The trial will be heard by Judge Mark Pelling QC and is expected to last five days, with its final judgement reserved to a later date.