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Liverpool Sued for BetVictor Deal

by Glenn Baird - June 9, 2020

Liverpool FC has entered into a legal dispute with Winlink who are suing the Premier League club for a reported £1.1m.

Winlink claim that they were responsible for setting up the £15m sponsorship deal between the league leaders and online gambling operator, BetVictor and are now seeking commission of just over £1m for their role in the deal.

Winlink claims to have introduced the powers that be at Liverpool FC to BetVictor back in 2013 and helped to commission a deal that would see the operator used as the primary sponsor on the club’s training kit.

Winlink says it was “heavily engaged over a number of years in securing a successful introduction… and in assisting to bring about a sponsorship deal”, which led to a £5-million-a year deal for three seasons between 2016/17 to 2018/19.

Liverpool FC have rubbished the accusation, claiming that the deal was brokered by their former Head of Global Partnerships Rafaella Valentino – a friend of BetVictor CEO Andreas Meinrad.

The battle has made its way to the UK’s High Courts with Andrew Sutcliffe QC arguing the case for Winlink. Sutcliffe has pointed out that Winlink has a proven track record for setting up deal between football clubs and betting firms. He points out that they have established deals involving clubs such as Arsenal, Chelsea, Inter Milan and Juventus, all of them with betting firms and all of them resulting in a commission fee for Winlink.

In a forthright accusation Sutcliffe states that ““Liverpool had not kept its side of the bargain.”

In this instance Liverpool’s defence was headed up by Robert Anderson QC, who rubbishes claims that Winlink held any influence over the deal.

The trial will be heard by Judge Mark Pelling QC and is expected to last five days, with its final judgement reserved to a later date.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.