Mansionbet Confirms Irish Horse Racing Expansion
by Glenn Baird - January 3, 2020
After a successful 2019, Mansionbet will expand their horse racing sponsorship this year with a move into the Irish market.
With a list of over 60 events confirmed, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse, Mansionbet confirmed yesterday that they would not only maintain their sponsorship at last year’s race courses but would expand to new grounds as they look to develop their influence within the sport.
Mansionbet obtained their gambling licence for Ireland in May last year and stated back then that they would be looking to expand their branding within the country. This latest announcement is the first of what may prove to be a number of sporting events sponsored by the betting firm in Ireland this year.
Head of Integrated Marketing at Mansion, Dana Bocker commented: “We’re excited to continue our support for British Racing and proud to add Irish Racing to our portfolio. Racing has been a focus for us in 2019. In addition to the sponsorships, we’ve improved our product offering and as result have seen a surge in racing punters in both the U.K. and Ireland.”
CEO of HRI (Horse Racing Ireland), Brian Kavanagh added: “HRI is delighted to welcome MansionBet as a new sponsor to Irish racing in 2020. The initial deal is spread across five racecourses and demonstrates the good value that Irish racing represents to our sponsor partners.”
Arena Racing Company’s Group Director of Partnerships, David Leyden Dunbar said: “After an extremely successful year working with MansionBet in 2019 across several of our courses, we’re thrilled to strengthen and build on this relationship as we prepare to enter 2020.”
Amy Starkey, Regional Director of Jockey Club Racecourses – East Region, said: “I am delighted that MansionBet’s sponsorship portfolio in The Jockey Club’s East Region will be expanding to include Newmarket Racecourses for the forthcoming season. With another year of outstanding racing and entertainment in store at the Home of Horseracing, as well as at Market Rasen, Huntingdon and Nottingham, 2020 looks set to be an exciting year for our region. We look forward to sharing it with MansionBet.”
In June last year Mansionbet were one of the official sponsors of the Gibraltar FC vs Ireland Euro 2020 qualifier, at match that the Irish won 2-0 in a campaign they failed to qualify from. However, the Irish team are still in with a chance of making the tournament with a series of play off matches planned for this year. The sponsors for the event are yet to be named, and as such it will be interesting to see if Mansionbet can add to their growing Irish portfolio and bag a slot at the playoffs.