MansionBet Unveiled as New Shirt Sponsor for Bristol City
by Glenn Baird - August 21, 2020
It was announced yesterday that MansionBet would become the new short sponsors for Championship side Bristol City. The move sees south west club switch their allegiance from one betting company to another, in a deal that dispels any notion that gambling sponsorship in football is on its way out.
As for Mansion, this is by no means their first foray into the world of football sponsorship. Their list of previous deals is a cherrypicked assortment of the great and the good of the game, comprising Tottenham Hotspur, Crystal Palace and AFC Bournemouth, as well as the official betting partners of Manchester City and Newcastle United.
Bristol City finished in an unceremonious 12th position in last year’s Championship and will be hoping to kick on from there and challenge for promotion into the Premier League in the upcoming campaign.
Dana Bocker, Head of Integrated Marketing at Mansion said: “Sponsorship of a Championship team shows our continued focus and support of the UK market. Bristol City’s proud history within the English league and their growth over the last couple of years makes this an appealing partnership. We’re looking forward to collaborating with the club to engage with fans over the coming season and increasing our awareness locally.”
Bristol Sport Group Head of Commercial Caroline Herbert commented: “We are delighted to be in partnership with MansionBet and to welcome them to our Bristol City fan base and Bristol Sport group. With more than a decade of industry experience and a long tradition of sport sponsorship, they bring a huge amount of expertise and creativity to this partnership. MansionBet also take an incredibly responsible approach to gambling and have won several awards including Best Customer Service Company of the Year (2020) at the International Gaming Awards and Most Responsible Online Gambling Operator (2018).”
Clearly aware of the current backlash against gambling firms in the UK media, Bristol City are keen to point out that the MansionBet logo will not appear on any of their youth kits.
MansionBet had recently failed to renegotiate their previous sponsorship deal with Bournemouth FC, who wanted to sever ties with gambling firms and actually spent time during last season with the NHS logo on their kit instead.
This season Bournemouth will be competing against Bristol City in the Championship, having ended their 5 year stint the top flight by finishing in the relegation zone last year. The club will now be sporting the Vitality brand, a life and health insurance company that is also their stadium sponsor.
So far, 9 of the 24 clubs competing in the Championship have announced sponsorship deals with betting companies, a number that is likely to rise as more deals are announced during the run up to the start of the new season.
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