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New Owners, Betsson, On How they are Building Safer Gambling Ideology

by Glenn Baird - November 25, 2020

The Betsson Group, of which Guts Casino is now a part, has stated today that they will be using Safer Gambling Week to raise efforts within the company to ensure that safer gambling becomes a culture for them.

In an interview with Casino Beats Eduards Jakubovs, head of responsible gaming at Betsson Group has outlined the group’s commitment to safer gambling.

“At Betsson Group we always support such initiatives which aim to raise more awareness about the importance of responsible gambling,” he says on the company’s undertaking during 2020’s campaign.

“We believe the SG Week and other similar initiatives are incredibly important as they further educate both the staff working in gaming companies but also the general public. They also show that gaming companies actually do quite a lot of effort to prevent any gambling behaviour which could put any individual at risk.

“It further communicates that as companies, we’re not searching for problem gamblers and we invest in a lot of processes and tools to prevent just that. Essentially, we’re after recreational players who use our products purely for entertainment purposes.

“As Safer Gambling Week was approaching, we launched an e-learning course in responsible gaming. This was over and above the usual courses and sessions we hold every year.

“The training was created and tailor-made for us by Sustainable Interaction – a company with several years of experience in specialised in products and training in responsible gambling. The training also included videos from Betsson Group’s senior management explaining how we work with responsible gaming in different departments. “

Safer Gambling Week

Safer Gambling Week is an annual initiative designed to raise awareness about how to gamble safely and within your means. It is an effort to ensure that people can continue to enjoy gambling, without becoming embroiled in the harms that can come from it. Information about Safter Gambling Week can be found on the main campaignofficial website.

Jakubovs had this to say about the campaign:

“Such initiatives are important to further educate and raise awareness on safer gambling policies,” he says.

“The key takeaway should be to show that gaming operators are not looking for problem gamblers or trying to retain problem gamblers. We, and others, have been working on preventing problem gambling and have been investing in this for many years.”

He finishes by stating:

“We constantly invest in such campaigns and have launched several initiatives across the globe. For example, once we launch in Kenya, our focus will be on responsible gaming.

“Since the start of the pandemic, we ran several campaigns to raise awareness amongst our customers on problem gambling and highlight the several tools that they can use to keep their gambling safe.”

Adding: “These are initiatives that we invest in all year round and try to get customers engaged and involved in such campaigns too.

“I think what is critical is the values that we declare during this seven-day period are something that we live by all year round. It is important that these processes and values are embedded in the company culture and are top of mind in everything that we do.”

You can find our Guts Casino reviews in the casino reviews section.


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The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.