Paddy Power Betfair and Pokerstars to Join Forces
by Glenn Baird - October 2, 2019
It was annoucned today that Paddy Power Betfair and Pokerstars will merge to become the largest online gambling platform in the world. This bold proclamation is based on the combined revenues of each company, which sees this new force within online gambling form in time to take advantage of the emerging US market.
Paddy Power Betfair might be the name we know them by but the company are actually now called Flutter Entertainment and Pokerstars are actually called Nasdaq- and Toronto-listed Stars Group Inc, or TSG for short.
The new deal will see Flutter Entertainment take the majority’s share of 54.64%, with TSG taking the remaining 45.36%.
With the sports betting market growing in the States there is a good chance that we can expect to see further deals like this one as established European bookmakers look to make their mark on what could become the world’s most lucrative sports betting market in the world.