ThePogg logo unclaimed offers
Turn geolocation on
Locale settings

Currently viewing:

English in United Kingdom

ThePOGG.com – your source for reliable information about online gambling.


  • Over 2k complaints managed and $2 million returned to players.
  • The largest collection of detailed casino reviews available online.
  • Bonus value reports to tell you how bonuses really compare.
  • Detailed game guides to help you learn to play.

I certify that I am over 18 years of age and I have read and agreed to the:

We respect your privacy and won't share your email address.
[X] Close this form and return to site

Playtech and Betfred Announce Contract Extension

by Glenn Baird - March 5, 2020

Gaming technology giants Playtech and UK based operator Betfred have struck an 5-year extension to their current deal, meaning the technology company will continue to provide Betfred with live casino, bingo and poker software as part of their online content.

Chief operating officer at Playtech, Shimon Akad said: “We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals.

“Betfred’s decision to invest in an exclusivelive casino space in 2018 was a significant step in developing our working relationship, and has seen Betfred develop a highly compelling Live offering.”

The extension announcement comes not long after a similar deal was struck with the Mansion Group a few days ago and Playtech’s contract with GVG Holdings to provide live roulette software in the Spanish market.

Akad added: “We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology.”

This is not Befred’s first big contract announced of 2020 either, with the British company revealing that they had struck a deal with Net Entertainment to gain access to their titles for the UK market.

Rakesh Chablani, managing director at Betfred, adds: “Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business.

“We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued development of our dedicated live casino space, plus an unparalleled selection of casino, bingo and poker content, will allow us to do exactly that.”

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.

Disclaimer:

The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.