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Sky TV to Kerb Gambling Adds

by Glenn Baird - November 5, 2018

Sky TV, have promised to dramatically cut down the number of gambling advertisements that will appear between TV shows as of August 2019, just in time of the start of the new Premier League season.

As of next year the TV giant will air a maximum of one gambling advert during each add break. Right now, there are currently up to 4 gambling adds being aired during breaks with companies clambering to highlight in-play betting odds during half time.

The new rules will be applied to all of Sky’s TV channels and will include all forms of gambling, not just sports betting.

From 2020 it will be possible to opt out of receiving any gambling adds thanks to new software that is being built into Sky boxes. The same restrictions will also be built into Virgin boxes, giving customers more control over what adverts they can view.

Sky’s UK chief executive, Steven van Rooyen said : “Our customers are worried about gambling ads on TV – and we understand their concerns. That’s why we’ve committed to limiting the amount of gambling ads on Sky and better protecting those vulnerable to problem gambling.”

A response to this from rival broadcasting company BT has been given: “While we already limit the number of gambling adverts shown on our channels, we will continue to review our approach to bookmakers advertising and work closely with the ASA and other appropriate stakeholders. In addition to this we are supporting Gambleaware’s initiative to highlight responsible gambling via a campaign that will run on BT Sport and other broadcasters.”

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.