Sky TV to Kerb Gambling Adds
by Glenn Baird - November 5, 2018
Sky TV, have promised to dramatically cut down the number of gambling advertisements that will appear between TV shows as of August 2019, just in time of the start of the new Premier League season.
As of next year the TV giant will air a maximum of one gambling advert during each add break. Right now, there are currently up to 4 gambling adds being aired during breaks with companies clambering to highlight in-play betting odds during half time.
The new rules will be applied to all of Sky’s TV channels and will include all forms of gambling, not just sports betting.
From 2020 it will be possible to opt out of receiving any gambling adds thanks to new software that is being built into Sky boxes. The same restrictions will also be built into Virgin boxes, giving customers more control over what adverts they can view.
Sky’s UK chief executive, Steven van Rooyen said : “Our customers are worried about gambling ads on TV – and we understand their concerns. That’s why we’ve committed to limiting the amount of gambling ads on Sky and better protecting those vulnerable to problem gambling.”
A response to this from rival broadcasting company BT has been given: “While we already limit the number of gambling adverts shown on our channels, we will continue to review our approach to bookmakers advertising and work closely with the ASA and other appropriate stakeholders. In addition to this we are supporting Gambleaware’s initiative to highlight responsible gambling via a campaign that will run on BT Sport and other broadcasters.”