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[X] Close this form and return to site Ad Banned for Objectifying Women

by ThePOGG - May 13, 2017

Sex and advertising have been used synonymously to sell anything from cars to potato chips. However, failed to walk the narrow line between sexy and misogynistic and have consequently had their most recent advert banned by the UK Advertising Standards Agency.

The advert depicts a casino full of glamorous women, with a voice-over boasting of “real female croupiers” to keep the “card sharks” happy. Two men are transported to the casino with its bright lights, glitz and attentive female staff, who crowd around the two lucky guys, cheering when the chips inevitably fall for them.

The advert clearly has a demographic in mind and given the notoriety of the newspaper’s Page 3 ull-outs it’s unsurprising that they have failed to remain on the correct side of decency here.

Bear Group, who own objected to the advert’s ban, claiming that the women were dressed as croupiers and as such could not be deemed to be sexualised. However, despite the appeal the UK Advertising Standards Agency have upheld the ban and it has now been removed permanently from our TV screens.

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.