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The Jets and 888 Ignite Gambling Sponsorship Row

by Glenn Baird - November 1, 2018

The New York Jets are the first NFL team to sign a sponsorship deal with an online betting company, with critics claiming that the pairing has already seen an improper promotion of sports betting.

The deal was announced earlier this week with “888” banners unfurled outside the MetLife Stadium for Sunday’s game against the Chicago Bears .

Up until this season there had been a long-standing ban on sponsorship deals between NFL teams and casinos. Whilst the Jets are the first team to strike an agreement with an online betting company, both the Dallas Cowboys and the Baltimore Ravens have penned deals with land-based casinos.

What makes the deal with the Jets so much more infuriating for anti-gambling campaigners is the fact that the Jets are based in a state where sports betting is legal and on top of all this it is still illegal for NFL teams to have sponsors that promote sports betting for fear of impact that this could have on those attending the games.

The Jets get around this problem because they do not mention 888sport, only the mother company This has led to criticism with certain opponents of the deal claiming that the Jets and 888 are flaunting a loophole that allows a backdoor into sports betting.

The New York Post claims that, “When one enters the website, the first thing they see is an image of a football player being tackled and a link to bet on games.

“To me, this crosses the line,” said one source familiar with the sponsorship deal, which is scheduled to be announced later this week.”

The United Kingdom of Great Britain and Northern Ireland sits to the north-west of mainland Europe. The United Kingdom shares a border with The Republic of Ireland and has coasts on the Atlantic Ocean, Celtic Sea, North Sea, Irish Sea and English Channel. The population of the UK is approaching the 67.6 million mark leading to a fairly densely populated land mass. The gambling sector in the United Kingdom is entirely regulated and licensed by the UKGC – the United Kingdom Gambling Commission. Should players resident In the UK wish to gamble with foreign based operators there is no history of this being treated as a criminal offence, but high levels of protection exist for UK residents playing with UK licensed operators.


The above information is what we believe to be the the legal status of online gambling, however information on this topic is limited and hard to find. We accept no liability for any errors or ommissions. It is the reader’s responsibility to ensure that they know the legality of online gambling in their country before engaging with any online gambling service.