The UKGC Working with Twitter to Reduce Gambling Exposure
by Glenn Baird - January 29, 2020
The UK Gambling Commission has teamed up with Twitter to create guidance for anyone who is looking to reduce the amount of gambling related content that appears on their feed.
The guidance explains how users can adjust Twitter’s settings to vastly reduces the chances of being exposed to anything gambling related on their account.
The UKGC have also stated that they will look to work with other social media platforms to provide a similar service for more than just Twitter users.
The publication offers the following guidance:
1. Managing ‘interests’ within a profile; interests are comprised of a list of keywords, associated to an individual’s Twitter activity.
2. Turning off notifications; this prevents the user from receiving notifications from certain types of accounts they’d like to avoid (such as a sports account).
3. Using the mute feature; this enables a user to have greater control over what they can and can’t see on Twitter by ensuring certain words, accounts and conversations are no longer visible.
Last year Neil McArthur, the Commission’s chief executive raised his concerns with government officials over the reports that children and vulnerable adults could be target by gambling firms on social media:
Advertising spend has surged over recent years with young people and vulnerable adults being exposed to significant levels of online gambling adverts and via social media.
“This level of exposure is a concern and I have challenged the industry to quickly accelerate opportunities to reduce the amount of advertising seen by young people, children and vulnerable adults across all digital platforms.
“Whilst we work on a plan which sets out new standards for how the industry will embrace advertising technology, I hope that this guidance will play a role in helping consumers to limit the gambling-related content they see on Twitter.”
A statement from Twitter came via their Head of UK Public Policy, Katy Minshall:
“Improving the health of the public conversation is our overall mission as is ensuring those on the service feel safe and supported. With that in mind, we’re continuing to enforce our policies, specifically around prohibited and restricted ad content as well as assessing the eligibility of ads on our service – these policies apply to all advertisers and advertisements on Twitter.
We also continue to work with industry partners on tools to support their responsible advertising priorities. We’re happy to partner with the Gambling Commission in providing those on Twitter with information on the tools and controls they can use to manage their experience.”