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UK Big Guns Commit to Safer Gambling Proposal

by Glenn Baird - November 6, 2019

Some of the biggest names in UK gambling have today announced a pledge to commit to a safer gambling initiative, one that looks to address some of the concerns involving those deemed most at-risk.

The initiative has been named ‘Safer Gambling Commitments’ and will see some the UK’s most profitable gambling firms support the UKGC in their attempts to protect those who need to be shielded from the harm that gambling can cause.

William Hill, Bet365, Paddy Power Betfair, Ladbrokes and Playtech are just some of operators who are onboard with the scheme.

The initiative comes with 5 key priorities: To safeguard young people and prevent underage gambling; to enhance existing supports for at-risk gamblers; To increase the stringency surrounding advertising; To protect all consumers; And finally, to encourage and foster a culture and ethos geared at making gambling safer.

The first phase of the ‘Safer Gambling Commitments’ is the launch of a 4-year educational programme aimed at young people.

Tim Miller from the Gambling Commission has had the following to say on the matter:

“Through the National Strategy to Reduce Gambling Harms we have been clear on the important role for greater collaboration and partnership working across the industry, alongside robust regulatory action by us,”

He goes on: ““We have been encouraged by moves across the industry in recent months to work together on player protection and hope that this programme marks another step forward by gambling companies in delivering on the ambitions in the National Strategy.”

Anna Hemmings, Chief Executive of GamCare added: “The commitment to meet GamCare’s Safer Gambling Standard and to work towards achieving our Advanced Level accreditation will drive a step-change in industry standards. We are also delighted to be working alongside YGAM to deliver our shared aspirations for youth education around gambling and the harms it can cause.

“Education is essential in ensuring that young people understand the risks of gambling and are able to make informed decisions about their participation in these activities and think critically about them before doing so.”

Brigid Simmonds, chairman of the newly established Betting and Gaming Council, said: “The Betting and Gaming Council welcomes these commitments from the chief executives. This is a major step towards preventing underage gambling and addressing harm.

“Working together as an industry we will create a culture of safer gambling – increasing the competency of professionals who educate young people, increasing support for treatment, strengthening and expanding codes of practice and empowering consumers.”