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UK Gambling Firms Agree to Advertising Cull

by Glenn Baird - December 6, 2018

Some of the biggest gambling firms in the UK have met and made the voluntary decision to stop advertising on TV during live sporting broadcasts.

The pressure is on gambling companies in the UK just now as more and more reports find their way onto the front pages of newspapers damning the industry for the impact it is having on children and problem gambling in the country.

The Remote Gambling Association (RGA), made up of members, such as Bet365 and Paddy Power, who met last week to discuss self-imposed restrictions on advertising during live sporting events.

The restrictions agreed will be in place prior to the 9pm watershed, and will include all sporting events except horse racing.
Campaigners have pointed out that over the course of this year’s World Cup more than 90 minutes of gambling advertisements were aired, arguing that this only “normalises” gambling.

The restrictions have been described as “whistle to whistle” bans and will need to be fully ratified by the Industry Group for Responsible Gambling. However, it is likely that the restrictions will be in place by the end of the year or by early 2019.